Promotional Practice
Published in April 1995
Book
Paperback/Softback
160 pages
978-0-7506-1991-2 (ISBN)
Description
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
Since 1994 there have been a number of changes to the Certificate in Marketing (CIM) examinations. This workbook is one of a series based on the CIM new syllabus, and designed to help the student with the underpinning knowledge needed. Examination hints and revision tips are provided. The approach is student centred with a variety of syllabus related activities, questions and definitions. Individual and group based activities are used to supplement the text. An emphasis has been placed on providing the student with the knowledge, understanding and the ability to apply it to realistic situations. Each chapter includes: chapter objectives; chapter tasks; study tips; practical examples to test knowledge; where to find out more; chapter summary; revision tips; examination hints.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Adult education
Illustrations
illustrations
Dimensions
Height: 297 mm
Width: 210 mm
Weight
484 gr
ISBN-13
978-0-7506-1991-2 (9780750619912)
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Schweitzer Classification
Persons
Content
An overview: the nature of promotion and communications; the business of promotion; theories and models of communications and promotions. Promotional techniques: personal selling; planning for and making the sale; servicing the sale; support for sales; communication support systems. Above the line advertising: media choices; campaign planning. Below the line promotion: sales promotion techniques; direct marketing techniques; public relations techniques; sponsorship techniques; packaging and merchandizing techniques; internal markets; integrated promotional planninng.