Successful Marketing

Part I: Marketing Essentials
Chapter 1: Success Takes Marketing
Chapter 2: Why People Buy
Chapter 3: Your Target Market
Chapter 4: Taking On the Competition
Chapter 5: Aquiring and Retaining Customers
Chapter 6: Your Brand and Core Message
Chapter 7: Brand Indentity
Chapter 8: Your Marketing Goals

PART II: Traditional Advertising
Chapter 9: Advertising in Traditional Media
Chapter 10: Advertising in Print
Chapter 11: Advertising on Radio
Chapter 12: Advertising on TV

PART III: Person-to-Person Marketing
Chapter 13: The Power of Person-to-Person
Chapter 14: Networking
Chapter 15: Word-of-Mouth Marketing
Chapter 16: Trade Shows
Chapter 17: Publlic Relations

PART IV: Print Marketing
Chapter 18: Marketing in Print
Chapter 19: Print Collateral
Chapter 20: Direct Mail

PART V: Online Marketing
Chapter 21: Get Online
Chapter 22: Websites
Chapter 23: Search Engine Optimization and Marketing
Chapter 24: Email Marketing
Chapter 25: Other Online Advertising
Chapter 26: Social Networking, Blogs, and Other Online Tactics

PART VI: Other Types of Marketing
Chapter 27: More Ways to Reach Your Customers
Chapter 28: In-store Marketing and Sampling
Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing

PART VII: Pulling It All Together
Chapter 30: Creating Your Marketing Plan

Index