Entrepreneurship
A Real-World Approach
2nd Edition
Published on 1. January 2017
Book
Paperback/Softback
536 pages
978-1-933895-51-2 (ISBN)
Description
Practical and Thorough Coverage of What You Need to Launch the Next Great Company
Want to launch the next great company? You've come to the right place. For two decades, PlanningShop has provided entrepreneurs and students worldwide the advice, guidance and tools they need to succeed.
Entrepreneurship: A Real-World Approach includes comprehensive coverage of what you need to know to start, run and grow a successful business now:
* Up-to-date trends in entrepreneurship
* Opportunity identification & feasibility analysis
* Strategic positioning
* Where to get money - financing & money management
* Business planning & business plan competitions
* Customers, marketing, sales & distribution
* Social responsibility & ethics
* Globalization
* Growing the venture
HANDS-ON TACTICAL:
* Souces of start-up cash
* 21st century marketing
* Dozens of worksheets
* Sample agreements, proposals & contracts
* Real-world cases
* Critical thinking exercises
PlanningShop is the leading publisher specializing in resources for growing businesses and entrepreneurs. Our practical, actionable books and products are based on the real-world experience of seasoned entrepreneurs, CEO's, investors and lenders. Millions have relied on PlanningShop to launch, run, and expand companies in every industry. Our books have been translated into more than 30 languages, are used in over 1000 business schools globally, and required reading in 22 of the top 25 entrepreneurship programs in the US.
Want to launch the next great company? You've come to the right place. For two decades, PlanningShop has provided entrepreneurs and students worldwide the advice, guidance and tools they need to succeed.
Entrepreneurship: A Real-World Approach includes comprehensive coverage of what you need to know to start, run and grow a successful business now:
* Up-to-date trends in entrepreneurship
* Opportunity identification & feasibility analysis
* Strategic positioning
* Where to get money - financing & money management
* Business planning & business plan competitions
* Customers, marketing, sales & distribution
* Social responsibility & ethics
* Globalization
* Growing the venture
HANDS-ON TACTICAL:
* Souces of start-up cash
* 21st century marketing
* Dozens of worksheets
* Sample agreements, proposals & contracts
* Real-world cases
* Critical thinking exercises
PlanningShop is the leading publisher specializing in resources for growing businesses and entrepreneurs. Our practical, actionable books and products are based on the real-world experience of seasoned entrepreneurs, CEO's, investors and lenders. Millions have relied on PlanningShop to launch, run, and expand companies in every industry. Our books have been translated into more than 30 languages, are used in over 1000 business schools globally, and required reading in 22 of the top 25 entrepreneurship programs in the US.
More details
Edition
2nd ed.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations
Dimensions
Height: 250 mm
Width: 210 mm
Thickness: 35 mm
Weight
1246 gr
ISBN-13
978-1-933895-51-2 (9781933895512)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Author, entrepreneur, and USA Today small business columnist, Rhonda Abrams is widely recognized as one of the nation's foremost experts on entrepreneurship and business planning.
Rhonda is the author of 19 books which have sold nearly two million copies, been translated into over 30 languages, and adopted by more than 1000 business schools. Her books include the best-selling business plan guide in the United States: Successful Business Plan: Secrets & Strategies. Other books from Rhonda that have made best-seller lists include Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real World Approach.
Rhonda not only writes about entrepreneurship; she lives it. She has founded four companies - from a one-person consulting firm to an angel investor-backed Internet company. Currently, she's President and Chief Entrepreneur of PlanningShop, a content creation company based in Silicon Valley.
Rhonda was named one of the 100 Most Influential Women in Silicon Valley and every year is named one of the Top 100 Small Business Influencers in the US. She was educated at UCLA (where she was named Outstanding Senior) and Harvard University. She lives in Palo Alto, California.
Rhonda is the author of 19 books which have sold nearly two million copies, been translated into over 30 languages, and adopted by more than 1000 business schools. Her books include the best-selling business plan guide in the United States: Successful Business Plan: Secrets & Strategies. Other books from Rhonda that have made best-seller lists include Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real World Approach.
Rhonda not only writes about entrepreneurship; she lives it. She has founded four companies - from a one-person consulting firm to an angel investor-backed Internet company. Currently, she's President and Chief Entrepreneur of PlanningShop, a content creation company based in Silicon Valley.
Rhonda was named one of the 100 Most Influential Women in Silicon Valley and every year is named one of the Top 100 Small Business Influencers in the US. She was educated at UCLA (where she was named Outstanding Senior) and Harvard University. She lives in Palo Alto, California.
Content
Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning