Developing Business Strategies
2nd Edition
Published on 14. April 1988
Book
Hardback
364 pages
978-0-471-60296-5 (ISBN)
Description
This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
index
Dimensions
Height: 60 mm
Width: 36 mm
Weight
709 gr
ISBN-13
978-0-471-60296-5 (9780471602965)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. The Mission Statement. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Industry Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-analysis. Experience Curve. Product Portfolio Models. ALTERNATIVE BUSINESS STRATEGIES. Toward a Sustainable Competitive Advantage--Differentiation. Obtaining an SCA--Low-cost; Focus and the Preemptive Move. Growth Strategies: Penetration, Product Market Expansion, and Vertical Integration. Diversification Strategies. Strategies in Declining or Stagnant Markets. Global Strategies. Implementing Strategy. Appendix: Planning Forms. Index.