Developing Business Strategies
3rd Edition
Published on 30. January 1992
Book
Hardback
416 pages
978-0-471-55722-7 (ISBN)
Description
This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.
More details
Series
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-471-55722-7 (9780471557227)
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Schweitzer Classification
Content
External analysis; customer analysis; competitor analysis; market analysis; environmental analysis; internal analysis; self-analysis; portfolio analysis; alternative business strategies; obtaining a sustainable competitive advantage; diversification; strategies in declining and mature markets; global strategies; implementation and the planning process; implementing the strategy; formal planning systems.