Advertising Management
David A. Aaker(Author)
Pearson Education (US) (Publisher)
4th Edition
Published on 1. November 1991
Book
Hardback
1024 pages
978-0-13-014101-9 (ISBN)
Article exhausted; check different version
More details
Edition
4th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 243 mm
Width: 185 mm
Weight
1024 gr
ISBN-13
978-0-13-014101-9 (9780130141019)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/1996
5th Edition
Pearson
€51.98
Article exhausted; check for reprint