
The OTT Era
Transforming Entertainment
Subhasheni A(Author)
LAP Lambert Academic Publishing
Published on 24. March 2025
Book
Paperback/Softback
68 pages
978-620-8-43834-0 (ISBN)
Description
The rise of OTT platforms is driven by key factors such as growing consumer demand for on-demand, personalized content, advancements in streaming technology, and the increasing affordability compared to traditional TV. The vast diversity of content, global accessibility, and data-driven personalization enhance user experience, while intense competition spurs continuous innovation. These elements are transforming the entertainment landscape, making OTT platforms central to how we consume media today.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
119 gr
ISBN-13
978-620-8-43834-0 (9786208438340)
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Schweitzer Classification