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Published on 9. February 2023
Book
Paperback/Softback
96 pages
978-620-5-68599-0 (ISBN)
Description
V proshlom sredstwa massowoj informacii byli drugimi. Chtoby pochitat', chelowek shel w biblioteku; chtoby poslushat' muzyku, on shel w muzykal'nyj zal. Sejchas zhizn' stala namnogo udobnee blagodarq transmedia, poskol'ku wmesto togo, chtoby iskat' razlichnye sredstwa massowoj informacii, odna mashina s mnozhestwom integrirowannyh funkcij sposobna predostawit' pol'zowatelü ili potrebitelü wes' kontent, kotoryj ran'she byl dostupen tol'ko cherez "starye" sredstwa massowoj informacii. Jeto klüchewaq osobennost' transmedia. Krome togo, pol'zowatel' mozhet aktiwno uchastwowat' w sozdanii mediakontenta. Esli ran'she nam prihodilos' prinimat' mediakontent w tom wide, w kotorom on byl sozdan hudozhnikom ili sozdatelem, to sejchas rasprostranenie i rasprostranenie media pozwolqet lübomu cheloweku imet' bol'she wozmozhnostej dlq uchastiq w tworcheskom processe i formirowaniq mediaprodukta. V ätoj knige my popytaemsq ponqt' koncepciü transmedijnogo powestwowaniq, posle chego primenim äto ponimanie dlq izucheniq roli koncepcii w sowremennoj mediaindustrii.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 6 mm
Weight
161 gr
ISBN-13
978-620-5-68599-0 (9786205685990)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
My zhiwem w transmedijnom, global'no swqzannom mire. Transmedia - äto nowyj metod powestwowaniq, kotoryj rasprostranqet älementy osnownoj süzhetnoj linii na neskol'ko platform. Cel' knigi - prowerit' osnownye älementy "powestwowaniq" i ponqt' "Transmedia" w äpohu mediakonwergencii.