
??????? ?????? ???????? ????? ???????? ?д
Vliqnie imidzha brenda shelkowoj odezhdy na process prinqtiq resheniq o pokupke
Sciencia Scripts (Publisher)
Published on 9. August 2023
Book
Paperback/Softback
164 pages
978-620-6-32372-3 (ISBN)
Description
Indijskaq textil'naq promyshlennost' qwlqetsq odnoj iz osnownyh i wazhnyh sostawlqüschih indijskoj äkonomiki. Shelk - äto mificheskoe wolokno, okruzhennoe romantikoj, tajnoj i priklücheniqmi. On olicetworqet zolotye cennosti zhizni swoej chistotoj i procwetaniem. Shelk, korolewa textilq, - äto prochnaq i natural'naq tkan', kotoruü lübit i leleet chelowechestwo. Cennost' shelka wozrastaet wmeste s brendom. Imidzh marki shelkowoj odezhdy okazywaet wliqnie na process prinqtiq resheniq o pokupke. Nastoqschee issledowanie pozwolilo prolit' swet na sozdanie brendow shelkowoj odezhdy posredstwom kachestwa, doweriq, sootnosheniq ceny i kachestwa, podderzhki znamenitostej, atmosfery magazina, wizual'nogo merchandajzinga, naslediq, bystrogo obsluzhiwaniq, priwlekatel'noj upakowki i drugih marketingowyh strategij, kotoryh priderzhiwaütsq marketologi. Neobhodimo, chtoby marketologi staralis' donesti do pokupatelej tochnuü ideü i cel' swoego brenda, chto pomozhet im wybrat' konkretnuü marku shelka, otwechaüschuü wsem ih potrebnostqm i ozhidaniqm.V dannom issledowanii predstawlena kachestwennaq i komplexnaq znachimost' brenda, obraza brenda shelkowoj odezhdy, ego wospriqtiq i pozicionirowaniq w soznanii pokupatelej, kotorye wliqüt na ih reshenie o pokupke.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 10 mm
Weight
262 gr
ISBN-13
978-620-6-32372-3 (9786206323723)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
D-r Pushpa Gouri, imeüschaq 11-letnij opyt prepodawaniq w oblasti kommercii i menedzhmenta, qwlqetsq docentom kafedry MBA w gruppe uchebnyh zawedenij Krupanidhi Group of Institutions w Bangalore.D-r Anita Ramachandär - lider, pedagog, issledowatel' i pisatel' s bolee chem 26-letnim opytom raboty w sfere uprawlencheskogo obrazowaniq. V nastoqschee wremq ona qwlqetsq akademicheskim direktorom IHM w Awstralii.