?????????? ? ??????????? ??????? ? ?????в
Published on 20. November 2022
Book
Paperback/Softback
64 pages
978-620-5-37604-1 (ISBN)
Description
V ätoj knige issleduetsq potrebitel'skij narcissizm w nash cifrowoj wek. V swoem issledowanii awtory nablüdali za narcissicheskoj psihologiej potrebitelej, powedeniem po uprawleniü wpechatleniem i powedeniem e WOM (Electronic Word Of Mouth) potrebitelej, uchastwuüschih w social'nyh setqh i social'noj kommercii. Dwa tipa narcissizma, skrytyj i qwnyj, igraüt raznye roli w potreblenii roskoshi i potrebitel'skom kapitale. Cel' ätoj knigi - predlozhit' komplexnoe ponimanie psihologii i powedeniq narcissicheskih potrebitelej w cifrowuü äpohu. Ona daet bolee glubokoe ponimanie narcissizma, a takzhe rekomendacii dlq reklamy, brendinga i marketingowyh strategij, naprawlennyh na cifrowyh potrebitelej.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
113 gr
ISBN-13
978-620-5-37604-1 (9786205376041)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Doktor Son Jon Park - professor marketinga w Uniwersitete Ewha Womans. Ona opublikowala mnozhestwo statej w izwestnyh nauchnyh zhurnalah po psihologii potrebitelej, uprawleniü brendami i KSO. Ona byla glawnym redaktorom zhurnala "Journal of Global Scholars of Marketing Science". Jeu-Dzhin Kang - kandidat nauk w oblasti marketinga w Uniwersitete Ewha Womans Universit.