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Prikladnaq koncepciq
Sciencia Scripts (Publisher)
Published on 26. February 2024
Book
Paperback/Softback
124 pages
978-620-7-20215-7 (ISBN)
Description
Uprawlenie otnosheniqmi s klientami - äto komplexnaq strategiq i process priobreteniq, uderzhaniq i partnerstwa s izbrannymi klientami dlq sozdaniq prewoshodnoj cennosti dlq kompanii i klienta. Ono wklüchaet w sebq integraciü marketinga, prodazh, obsluzhiwaniq klientow i funkcij cepochki postawok organizacii dlq dostizheniq bol'shej äffektiwnosti i rezul'tatiwnosti w obespechenii potrebitel'skoj cennosti. Uprawlenie wzaimootnosheniqmi s klientami (CRM) kazhetsq prostoj i ponqtnoj koncepciej, odnako w nastoqschee wremq suschestwuet mnozhestwo razlichnyh konceptual'nyh ponimanij CRM. Oni war'iruütsq ot programm, osnowannyh na informacionnyh tehnologiqh i naprawlennyh na optimizaciü kontaktow s klientami, do komplexnyh podhodow k ustanowleniü i postroeniü dolgosrochnyh otnoshenij. Dlq poslednego ponimaniq harakterno stremlenie ustanowit' znachimye otnosheniq s klientom. CRM - äto celostnyj process priobreteniq, uderzhaniq i rosta klientow. On wklüchaet w sebq wse widy uprawleniq wzaimootnosheniqmi w rezhime real'nogo wremeni i wne ego.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 9 mm
Weight
203 gr
ISBN-13
978-620-7-20215-7 (9786207202157)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Doktor Maradzh Rahman Sofi - docent Shkoly biznes-issledowanij IUST, Indiq. Oblast' ego issledowanij wklüchaet uprawlenie wzaimootnosheniqmi s klientami i marketing uslug. D-r Irfan Bashir - docent Shkoly biznes-issledowanij, IUST, Indiq. V sferu ego nauchnyh interesow whodqt otnosheniq s klientami, powedenie potrebitelej.