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Marketingowaq strategiq i äffektiwnost' fermerskih organizacij
Published on 25. February 2024
Book
Paperback/Softback
132 pages
978-620-7-19671-5 (ISBN)
Description
Cel'ü nashego issledowaniq bylo pokazat' wliqnie kommercheskoj strategii na kommercheskie pokazateli kooperatiwnyh obschestw na krajnem sewere Kameruna. Dlq prowedeniq issledowaniq my wybrali kachestwennyj podhod: proweli poluprqmye interw'ü s uchreditelqmi kooperatiwow i sotrudnikami MINADER (Ministerstwo sel'skogo hozqjstwa i razwitiq sel'skih rajonow) i, proanalizirowaw poluchennye dannye, obnaruzhili, chto u bol'shinstwa kooperatiwow net strategicheskih dokumentow, opredelqüschih ih kratkosrochnye, srednesrochnye i dolgosrochnye celi. Poätomu trudno goworit' o rezul'tatah deqtel'nosti, a tradicionnye pokazateli, takie kak izmenenie ob#ema prodazh, oborota ili doli rynka, ne adaptirowany k specificheskim osobennostqm fermerskih hozqjstw.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 9 mm
Weight
215 gr
ISBN-13
978-620-7-19671-5 (9786207196715)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Vasbahounsa Bouba - awtor, wystupaüschij za razwitie sel'skoj mestnosti i zabotqschijsq ob uluchshenii uslowij zhizni krest'qn, kotorye qwlqütsq mater'ü krupnyh megapolisow, no okazalis' w tqzhelyh uslowiqh i ne mogut wybrat'sq iz nischety, w kotoroj oni stradaüt ot ruk "krupnyh torgowcew ili promyshlennyh grupp".