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??? ????? ???????(Author)
Sciencia Scripts (Publisher)
Published on 14. April 2023
Book
Paperback/Softback
60 pages
978-620-5-88179-8 (ISBN)
Description
Kuk (2001) otmechaet, chto funkciq reklamy - informirowat', ubezhdat', napominat', wliqt' i, wozmozhno, izmenqt' mneniq, ämocii i otnoshenie. Odnim slowom, reklama ne tol'ko prodaet towary, no i menqet obschestwo i zastawlqet lüdej pokupat' weschi, kotorye im ne nuzhny, s pomosch'ü wizual'nyh obrazow i qzyka, ispol'zuemyh dlq priwlecheniq wnimaniq. Analiz reklamy bezalkogol'nyh napitkow pokazal, kak reklama podcherkiwaet krasotu. Reklama soderzhit slowa "unikal'nyj i osobennyj, pochuwstwuj sebq swezhim, pochuwstwuj sebq molodym, pochuwstwuj sebq osobennym, c'est mon gout, apre l'effort, le rencofort, fuel your greatness" w nazwaniqh produktow, tem samym pozwolqq swqzat' zdorow'e i wozrast, wybor i wkus, usiliq i komfort, potreblenie i udowletworenie.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
107 gr
ISBN-13
978-620-5-88179-8 (9786205881798)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
G-n Ngu Nkwah Bertran - student poslednego kursa PHD po prikladnoj lingwistike w Uniwersitete Bamendy, imeet stepen' magistra po semiotike marketinga w Uniwersitete Yaunde 1. On chitaet lekcii po marketingu i kommunikacii w Institute Nacional'nogo politehnicheskogo uniwersiteta, Institute Central'nogo uniwersiteta i drugih w Bamende (Kamerun).