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Gotownost' pokupatelej priobretat' äkologicheski chistye produkty pitaniq
Sciencia Scripts (Publisher)
Published on 26. October 2022
Book
Paperback/Softback
156 pages
978-620-5-29456-7 (ISBN)
Description
V issledowanii izuchaütsq tendencii razwitiq organicheskih produktow pitaniq w Malajzii. Bol'shinstwo pokupatelej dazhe ne pokupaüt organicheskie produkty pitaniq iz-za stoimosti, hlopot i neznaniq. Marketologi dolzhny znat' problemy potrebitelej, chtoby orientirowat'sq na celewye rynki i gruppy. V dannom issledowanii izuchaetsq wzaimoswqz' mezhdu nowejshim marketing-mixom (priemlemost', dostupnost', nalichie i oswedomlennost') i gotownost'ü pokupatelej priobretat' organicheskie produkty pitaniq. Bylo rasprostraneno dwesti anket. Poluchennye rezul'taty pokazywaüt znachitel'nuü wzaimoswqz' mezhdu polom, priemlemost'ü i dostupnost'ü organicheskih produktow pitaniq i ih potrebleniem. Dostupnost' i oswedomlennost' respondentow qwlqütsq suschestwennymi faktorami potrebleniq organicheskih produktow pitaniq. Dannoe issledowanie pomozhet malazijskim predpriqtiqm, optowikam, roznichnym torgowcam, marketologam i torgowym setqm ponqt' loql'nost' i udowletworennost' potrebitelej i powysit' ih uwerennost' w pokupke. Rezul'taty issledowaniq pokazywaüt, chto blagopriqtnye aspekty, swqzannye s potrebleniem organicheskih produktow pitaniq, mogut pomoch' wladel'cam organicheskih produktow w powyshenii pokupatel'skogo namereniq.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 10 mm
Weight
250 gr
ISBN-13
978-620-5-29456-7 (9786205294567)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Associate Professor Dr. S. M. Ferdous Azam is a highly knowledgeable academic who is deeply passionate about his field of expertise, and Dr. Indika Sirinaga is a senior banker with a proven track record in the banking industry. Both of them are affiliated with Management and Science University and professional organisations in Sri Lanka as well.