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Sciencia Scripts (Publisher)
Published on 10. November 2023
Book
Paperback/Softback
68 pages
978-620-6-65874-0 (ISBN)
Description
Primenenie kon#ünkturnogo analiza dlq ocenki potrebitel'skih predpochtenij F.H. Yakobsen i Dzh.M. Jorgensen. Polnost'ü älektricheskij awtomobil' Model S kompanii Tesla Motors - äto rewolücionnyj awtomobil', obladaüschij rqdom unikal'nyh harakteristik. V dannoj rabote s pomosch'ü metoda sowmestnogo analiza rassmatriwaütsq klüchewye harakteristiki Model S i to, kak äti harakteristiki oceniwaütsq potencial'nymi potrebitelqmi. Uchastnikam bylo predlozheno ocenit' Model S po rqdu wybrannyh atributow, kotorye byli opredeleny w hode issledowatel'skih kachestwennyh interw'ü, kotorye, w swoü ochered', byli osnowany na äxpertnyh interw'ü s sotrudnikami kompanii Tesla. Uchastnikam bylo predlozheno ocenit' razlichnye modeli awtomobilq na osnowe kombinacii ätih atributow. S pomosch'ü kondzhojnt-analiza udalos' wyqwit' naibolee predpochtitel'nye atributy Model S dlq potencial'nyh potrebitelej Tesla. Takzhe byla prowedena segmentaciq s pomosch'ü klasternogo analiza dlq marketingowyh celej. Ispol'zuq metodologiü i dizajn issledowaniq, predstawlennye w dannoj rabote, specialisty mogut analizirowat' predpochteniq potrebitelej po otnosheniü k konkretnomu produktu i ispol'zowat' ätu informaciü dlq razrabotki i segmentacii produkta.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
119 gr
ISBN-13
978-620-6-65874-0 (9786206658740)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Frederik Hempel' Yakobsen, Jesper Muff Jorgensen Orhusskij uniwersitet - MSc IB. Oba poluchili stepen' bakalawra po special'nosti "Jekonomika i delowoe administrirowanie - mezhdunarodnyj menedzhment" (BSc IM) w Orhusskom uniwersitete i w nastoqschee wremq zakanchiwaüt magistraturu po mezhdunarodnomu biznesu, takzhe w Orhusskom uniwersitete.