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Cifrowaq transformaciq
Published on 21. June 2023
Book
Paperback/Softback
60 pages
978-620-6-11273-0 (ISBN)
Description
Bystroe razwitie informacionnyh tehnologij i wspyshka äpidemii "nowoj korony" kardinal'no izmenili operacionnye woprosy global'nogo biznesa. I marketing, i biznes-modeli, i cepochki postawok wyigrali ot primeneniq informacionnyh tehnologij, no na nih powliqli narusheniq, wyzwannye äpidemiej. V ätu knigu wojdut tri tematicheskih issledowaniq, sootwetstwuüschie trem älementam cepochki sozdaniq stoimosti operacionnogo menedzhmenta: marketing i biznes-model', logistika cepochki postawok. Perwaq rabota poswqschena marketingowym woprosam, swqzannym s zhiwoj älektronnoj kommerciej. Vo wtoroj rabote izuchaetsq biznes-model' SHEIN, uspeshnoj kitajskoj kompanii po prodazhe modnoj odezhdy cherez Internet. Bystroe razwitie interneta w Kitae w 21 weke sozdalo wozmozhnost' dlq razwitiq transgranichnoj älektronnoj kommercii. V tret'ej stat'e analiziruetsq morskaq industriq Singapura.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
107 gr
ISBN-13
978-620-6-11273-0 (9786206112730)
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Schweitzer Classification
Persons
Stat'i napisany studentami biznes-shkoly SILC Shanhajskogo uniwersiteta. Oni byli priwlecheny k proektu "Global'naq cifrowaq torgowlq" doktora Czün' Chena.