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Primer nowogo banka w Tailande
Sciencia Scripts (Publisher)
Published on 13. May 2024
Book
Paperback/Softback
232 pages
978-620-7-53484-5 (ISBN)
Description
Priwlechenie klientow ochen' mnogo znachit dlq buduschego pochti wseh kommercheskih kompanij. Sejchas ona slozhnee, chem kogda-libo prezhde, i to, kak proishodit obsluzhiwanie klientow, kardinal'no izmenilos'. Proishodit mnozhestwo izmenenij: globalizaciq, peredowye tehnologii, uzhestochenie konkurentnoj sredy, bolee oswedomlennye i iskushennye klienty - wot lish' nekotorye iz izmenenij, proishodqschih w delowom klimate. Odnako suschestwuet ogranichennoe kolichestwo dannyh, ob#edinqüschih wliqnie peremennyh odnowremenno, chto pozwolqet poluchit' polnuü kartinu soglasowaniq korporatiwnoj kul'tury i cennostej, wnutrennego brendinga i otnoshenij s klientami s udowletworennost'ü klientow dlq sozdaniq wowlechennosti klientow. Polnoe ponimanie priwerzhennosti rukowodstwa i sotrudnikow lichnoj äffektiwnosti obsluzhiwaniq i cennostqm brenda dlq sozdaniq udowletworennosti klientow i posleduüschej wowlechennosti klientow trebuet izucheniq predshestwuüschih faktorow, odnako do sih por ne suschestwuet ni odnogo ämpiricheskogo issledowaniq. Poätomu dannoe issledowanie stremitsq zapolnit' ätot probel, najdq äffektiwnuü metodiku priwlecheniq suschestwuüschih klientow i w to zhe wremq priwlecheniq nowyh klientow.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 14 mm
Weight
364 gr
ISBN-13
978-620-7-53484-5 (9786207534845)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Pichate Bendzharongrat, akademik: Bakalawr inzhenerii (B.Eng) RMUT, M.B.A. Sasin Uniwersiteta Chulalongkorn, D.B.A. Aziatskogo tehnologicheskogo instituta (AIT). Opyt raboty: Gestetner, Unilever, Seagram, Kimberly-Clark, Bestfoods, Makro, Boots Retails, Tisco Bank, SEAC (filial Stänfordskogo uniwersiteta, Centr professional'nogo razwitiq).