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Powedenie potrebitelej
Published on 30. April 2024
Book
Paperback/Softback
56 pages
978-620-7-50233-2 (ISBN)
Description
Kriterii äkologicheskoj bezopasnosti stanowqtsq odnim iz osnownyh kriteriew, na kotorye obraschaet wnimanie pokupatel' pri pokupke towara. V swqzi s rastuschim zagrqzneniem okruzhaüschej sredy pokupateli udelqüt wnimanie ee zaschite. Jeta tendenciq ne oboshla storonoj i Shri-Lanku w swqzi s wysokimi pokazatelqmi zagrqzneniq okruzhaüschej sredy w poslednie gody. V swqzi s ätim pokupatel'skie namereniq potrebitelej Shri-Lanki izmenilis' w storonu "zelenyh" pokupok. Vyqwlenie nowogo "zelenogo" powedeniq i korporatiwnaq otwetstwennost' kompanij za zaschitu okruzhaüschej sredy otkrywaüt marketologam put' k sozdaniü nowyh "zelenyh" produktow. Tochnoe wliqnie ätih marketingowyh instrumentow na pokupatel'skoe namerenie potrebitelej trebuet rassmotreniq. Takim obrazom, cel'ü dannogo issledowaniq bylo wyqsnit', wliqüt li wospriqtie äkomarkirowki, wospriqtie äkobrenda, äkologicheskaq reklama, dowerie k äkomarkirowke i äkobrendu na namerenie potrebitelej Shri-Lanki sowershit' "zelenuü" pokupku. Celewaq auditoriq dannogo issledowaniq sostoit iz lic, aktiwno uchastwuüschih w pokupke älektronnoj bytowoj tehniki w Shri-Lanke.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
102 gr
ISBN-13
978-620-7-50233-2 (9786207502332)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
J.S.Yaqwardhana - student bakalawriata, L.M.A.Shamila - prepodawatel' fakul'teta kommunikacij i biznes-issledowanij kampusa Trinkomali Vostochnogo uniwersiteta Shri-Lanki.Doktor T.Prabaharan - starshij prepodawatel' (G1) fakul'teta kommercii i menedzhmenta Vostochnogo uniwersiteta, Shri-Lanka.