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Published on 11. April 2024
Book
Paperback/Softback
108 pages
978-620-7-35531-0 (ISBN)
Description
Chelowecheskaq zhizn' w ätoj wselennoj s nezapamqtnyh wremen preterpela neischislimye i newoobrazimye izmeneniq. Hotq mozhno prosledit' mnozhestwo faktorow i sil, otwetstwennyh za äti izmeneniq, biznes - samoe welikolepnoe izobretenie chelowecheskoj rasy - edinstwennyj, kto mozhet ob#qsnit' osnownuü dolü i zhiznenno wazhnuü rol'. Uprawlenie marketingom, odna iz osnownyh funkcij biznesa, sposobstwuet naibolee prochnoj swqzi biznesa s klientom posredstwom predostawleniq togo, chto nrawitsq, hochetsq, trebuetsq i dorogo klientu. Brend daet chetkoe predstawlenie o produkte i kompanii, podtwerzhdaet dowerie, motiwiruet potrebitelq, formiruet i zakreplqet loql'nost'. Rasshirenie brenda - obscheprinqtaq marketingowaq strategiq, ispol'zuemaq dlq preodoleniq bar'erow whoda mezhdu towarnymi kategoriqmi za schet perenosa reputacii brenda.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 8 mm
Weight
179 gr
ISBN-13
978-620-7-35531-0 (9786207355310)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
D-r R. RADZhKUMAR, docent kafedry kommercii, Kolledzh iskusstw i nauk Swqtogo Iosifa [awtonomnyj], Kuddalor, Tamilnad, Indiq. Poluchil zwanie pochetnogo doktora [D.Litt] ot Mezhdunarodnogo äkonomicheskogo uniwersiteta dlq stran SAARK. Vystupal s nauchnymi dokladami w Tailande i Kitae.