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Jempiricheskoe issledowanie na primere tipichnoj razwiwaüschejsq strany
Published on 7. December 2023
Book
Paperback/Softback
148 pages
978-620-6-92037-3 (ISBN)
Description
V dannom issledowanii rassmatriwaetsq izwechnyj wopros marketingowyh issledowanij: pochemu potrebiteli pokupaüt opredelennye towary i kakie cennosti lezhat w osnowe ih reshenij o pokupke? Nashe wnimanie sosredotocheno na sektore äkologicheski chistoj ulichnoj edy (SSF) na ügo-wostoke Nigerii. V chastnosti, w dannom issledowanii my wyqsnqem, pochemu potrebiteli predpochitaüt pokupat' organicheskie produkty pitaniq ulichnogo proizwodstwa, kotorye mogut wosprinimat'sq kak menee gigienichnye, a ne produkty w fabrichnoj upakowke, prodawaemye na ulicah. S kakimi cennostqmi swqzano predpochtenie ätogo wida produktow pitaniq? Krome togo, my izuchaem wliqnie social'no-demograficheskih faktorow (pol, urowen' obrazowaniq i razmer domohozqjstwa) na potrebitel'skie cennosti i pokrowitel'stwo ulichnym magazinam.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 10 mm
Weight
238 gr
ISBN-13
978-620-6-92037-3 (9786206920373)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Adeola Ajodele, doktor filosofii, prepodawatel' kafedry marketinga w Uniwersitete Nnamdi Azikiwe, Awka, Nigeriq; glawnyj konsul'tant kompanii Triple-Hay Consulting, Awka, Nigeriq.Anajo Nkamnebe, doktor filosofii, qwlqetsq professorom kafedry marketinga w Uniwersitete Nnamdi Azikiwe, Awka, Nigeriq. Krome togo, on rukopolozhen w swqschenniki Anglikanskoj cerkwi.