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Published on 21. October 2022
Book
Paperback/Softback
144 pages
978-620-5-27580-1 (ISBN)
Description
Dannoe issledowanie predstawlqet soboj popytku dat' opredelenie mixa älektronnogo prodwizheniq, kotoryj dolgoe wremq otsutstwowal w marketingowoj literature. V konce byla predprinqta popytka swqzat' älementy e tailing mix s motiwami potrebitelej. Byla predlozhena i podtwerzhdena model' s ispol'zowaniem modeli strukturnyh urawnenij. Awtory uwereny, chto äto budet interesnym chteniem dlq wseh, osobenno dlq praktikuüschih menedzherow. Vsegda est' wozmozhnost' dlq uluchsheniq. Awtory priwetstwuüt predlozheniq.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 9 mm
Weight
233 gr
ISBN-13
978-620-5-27580-1 (9786205275801)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Professor Samant Shant Priq - docent Instituta menedzhmenta imeni Lala Bahadura Shastri (LBSIM), N'ü-Deli. D-r Vimlesh Kumar Soni - docent MANIT, Bhopal.