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International Book Market Service Ltd (Publisher)
Published on 26. January 2023
Book
Paperback/Softback
72 pages
978-620-4-38799-4 (ISBN)
Description
Uprawlenie marketingom - äto ne tol'ko marketing kak koncepciq, no i, w bolee global'nom smysle, uprawlenie wsemi zainteresowannymi storonami i, w chastnosti, "chelowekom", bud' to klient ili prodawec. Jeta kniga predlagaet nekotorye predwaritel'nye otwety, a takzhe issleduet osnowy marketinga. Dlq ätogo my snachala rassmotrim proishozhdenie, ätimologicheskoe ponimanie i to, kak marketing pozwolqet sozdawat' cennost' dlq potrebitelq i kompanii. Zatem my proanaliziruem rol' i wklad marketinga w process prodazh w biznese, a takzhe obsudim osnownye prepqtstwiq i izmeneniq, kotorye wliqüt na marketing segodnq. Nakonec, my obsudim mesto "cheloweka" kak klüchewogo faktora w prodazhah i pozicionirowanii kompanii cherez politiku produkta, ceny, raspredeleniq i integrirowannyh marketingowyh kommunikacij s wybrannymi klientami dlq postoqnnyh prodazh i, odnowremenno, pobedy nad konkurentami. Net neobhodimosti rekomendowat' äto snowa, äta kniga dlq was.
More details
Language
Other
Place of publication
Beau Bassin
United Kingdom
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
125 gr
ISBN-13
978-620-4-38799-4 (9786204387994)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Zhak Borel' Abada rodilsq 20 maq 1986 goda w Akonolinge i qwlqetsq molodym kommercheskim rukowoditelem, kotoryj rabotal w agroprodowol'stwennoj i cementnoj promyshlennosti. On poluchil stepen' magistra w oblasti ätiki i filosofii i organizacionnyh kommunikacij w uniwersitetah Yaunde-1 i Dualy. Zhak rabotal menedzherom po prodazham i regional'nym direktorom.