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Naskol'ko horosho nam nuzhno proektirowat', chtoby zainteresowat' potrebitelej?
Published on 10. March 2021
Book
Paperback/Softback
68 pages
978-620-3-38834-3 (ISBN)
Description
Est' mnogo otchetow ob issledowaniqh, kasaüschihsq upakowki i ee rukowodqschih principow po dizajnu i razrabotke, kotorye horosho razrabotany dlq maximal'nogo uwelicheniq interesa potrebitelej, no premial'nye i massowye brendy s ih razdeleniem na rynke ne qwlqütsq horosho izuchennoj temoj. V ätoj knige rassmatriwaütsq tehniki i metody upakowki, a takzhe psihologicheskie argumenty w pol'zu reshenij pol'zowatelej i potrebitelej. On takzhe wyqwil prochnye swqzi so standartnym dizajnom upakowki w obeih otraslqh, chto qwlqetsq osnowoj dlq brendow, na kotoryh mozhno stroit' special'nye ukrasheniq i otdelku, chtoby nastraiwat' i diktowat', na kakoj potrebitel'skij rynok orientirowan produkt.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
119 gr
ISBN-13
978-620-3-38834-3 (9786203388343)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Gisli Torstejnsson - docent Islandskogo uniwersiteta. Doktor Tom Pejdzh - docent Uniwersiteta Lafboro. Doktor Subramaniam Arunachalam - docent Uniwersiteta Vostochnogo Londona. Vse awtory napisali mnozhestwo statej w oblasti dizajna i opublikowali neskol'ko uchebnikow.