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Metody kartirowaniq klientow i cen
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Sciencia Scripts (Publisher)
Published on 1. March 2021
Book
Paperback/Softback
60 pages
978-620-2-82511-5 (ISBN)
Description
Indijskaq roznichnaq torgowlq razwiwaetsq bystrymi tempami. V techenie poslednih neskol'kih let Bol'shoj bazar, lider roznichnoj torgowli w Indii, ne stalkiwalsq s ser'eznoj konkurenciej. No s otkrytiem magazina More Hyper kompaniej Aditya Birla Group na sewere Indii u nego poqwilsq sil'nyj konkurent. Poskol'ku sektor roznichnoj torgowli w Indii imeet bol'shie wozmozhnosti dlq rosta w blizhajshie gody, na rynok wyhodit mnogo nowyh igrokow. Kniga daet predstawlenie o proaktiwnom podhode, prinqtom na urowne magazinow na Bol'shom bazare, chtoby protiwostoqt' konkurencii. Ona daet glubokoe ponimanie metodow i priemow, primenqemyh menedzherami magazinow dlq analiza konkurentow, ih sil'nyh i slabyh storon, a takzhe ih sobstwennyh magazinow dlq bor'by s konkurenciej. Analiz osnowan na kartirowanii pokupatelej i cenowom kartirowanii oboih magazinow. Analiz dolzhen pomoch' prolit' nekotoryj swet na konkurenciü w sektore roznichnoj torgowli w Indii, a takzhe na problemy i trudnosti, s kotorymi stalkiwaütsq krupnye roznichnye kompanii pri priwlechenii pokupatelej w swoi magaziny. Kniga dolzhna byt' osobenno polezna professionalam i studentam, izuchaüschim marketing, i osobenno tem, kto interesuetsq sektorom roznichnoj torgowli ili kakim-libo obrazom swqzan s nim.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
107 gr
ISBN-13
978-620-2-82511-5 (9786202825115)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Mudassir Hajqt Han, MBA, M.A:Izuchal nemeckij qzyk w Uniwersitete Dzhawaharlala, MBA Marketing w Uniwersitete Allahabada, Stazher po menedzhmentu w Future Group Retail.