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UPRAVLENIE TURISTIChESKOJ INDUSTRIEJ V KITAE
Sciencia Scripts (Publisher)
Published on 20. May 2024
Book
Paperback/Softback
72 pages
978-620-7-56683-9 (ISBN)
Description
V dannom issledowanii rassmatriwaetsq wliqnie intellektual'noj sobstwennosti na uprawlenie turisticheskoj otrasl'ü Kitaq, osobenno na fone transformacionnyh äffektow, wyzwannyh pandemiej Kowid-19. On rassmatriwaet intellektual'nuü sobstwennost' w bolee shirokom kontexte intellektual'nogo kapitala, social'nogo kapitala i nematerial'nyh aktiwow, stremqs' opredelit' äffektiwnye strategii dlq resheniq problem, prepqtstwuüschih razwitiü otrasli. Ispol'zuq kolichestwennyj podhod, w issledowanii byli sobrany dannye ot 250 respondentow s pomosch'ü strukturirowannoj ankety. Analiz prowodilsq s pomosch'ü programmnogo obespecheniq SPSS wersii 25 s uporom na prowerku gipotez i reshenie issledowatel'skih zadach. Poluchennye rezul'taty podcherkiwaüt znachitel'nuü rol' intellektual'noj sobstwennosti w uprawlenii turisticheskim sektorom Kitaq, wystupaüschej w kachestwe osnownogo instrumenta regulirowaniq, podkreplennogo ee prawowymi posledstwiqmi. Sledowatel'no, ispol'zowanie intellektual'noj sobstwennosti w kachestwe mehanizma uprawleniq otkrywaet perspektiwy dlq ustraneniq rasprostranennyh narushenij w ätoj otrasli.
More details
Language
Other
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 5 mm
Weight
125 gr
ISBN-13
978-620-7-56683-9 (9786207566839)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Sanmugam is lecturer for American,UK,Australian Degree & Master Programs in SEGi University College and a PHD candidate.Member of Malaysian Institute of Economic Research, Malaysian Economic Association, International reviewer for books & journals, Module writer for local Universities. Prior joining academic world worked in bank as Project Manager.