Web Site Stats: Tracking Hits and Analyzing Web Traffic
Published on 1. December 1996
Audio
CD-Extra
350 pages
978-0-07-882236-0 (ISBN)
Description
This guide shows how to capture the information needed to define and understand your audience. Included is how to track web site visitors, where they came from, which path they chose within the site, and how long they linger on each page.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
Illustrations, forms
Dimensions
Height: 231 mm
Width: 185 mm
Thickness: 18 mm
Weight
675 gr
ISBN-13
978-0-07-882236-0 (9780078822360)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
part I: The Gory Deatilas.The Basics of Tracking Web Traffic.The Transfer Log.The Error Log.The Referrer Log.The Agent Log.Part II: Analyzing Server Log Data.The Visit: The Big Picture.Tracking the elusive Visit.Tailoring Your Site to be More Effective.Part III: Log Analysis Tools and Services.Commercial Log Analysis Software.Traffic Tracking Services.Free and Shareware Statistics Software.System Administration Considerations.Part IV: Marketing and Advertising.Advertising on the Web.Web Ad Mechanics.Ad Netowkrs and Ad Servers.Ad Tracking and Auditing Services.User Registration and Dynamic Content.Part V: Appendizes.A: Software Feature comparison.B: Log File Formats.C: HTTP 1.1 Header Definitions and Server Status Codes.D: Log Analysis and Advertising-Related Companies.