Business Research Methods
2nd Edition
Published on 16. March 2008
Audio
CD-Extra
770 pages
978-0-07-711745-0 (ISBN)
Description
Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
More details
Edition
2nd edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 244 mm
Width: 188 mm
Thickness: 30 mm
Weight
1207 gr
ISBN-13
978-0-07-711745-0 (9780077117450)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Boris Blumberg
Business Research Methods
Audio
02/2005
McGraw Hill Higher Education
€54.01
Article exhausted; check for reprint
Persons
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
Content
Part I Essentials of Research Chapter 1The nature of business and management research
Chapter 2 Research process and proposal
Chapter 3Literature review
Chapter 4Research Ethics
Part IIResearch Approaches
Chapter 5 Quantitative and qualitative research
Chapter 6Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8Secondary data, archival sources and content analysis
Chapter 9Observational, action and ethnographic research
Chapter 10Case Studies and Qualitative Interviews (NEW!)
Chapter 11Experiments
Part IIIResearch Instruments
Chapter 12Measurements and scales
Chapter 13Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes
Part IV Statistical background (on CD-ROM)
Chapter 15Data preparation and description
Chapter 16Exploring, displaying and examining data
Chapter 17Hypothesis testing
Chapter 18Measure of association
Chapter 19Multivariate analysis: an overview
Chapter 2 Research process and proposal
Chapter 3Literature review
Chapter 4Research Ethics
Part IIResearch Approaches
Chapter 5 Quantitative and qualitative research
Chapter 6Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8Secondary data, archival sources and content analysis
Chapter 9Observational, action and ethnographic research
Chapter 10Case Studies and Qualitative Interviews (NEW!)
Chapter 11Experiments
Part IIIResearch Instruments
Chapter 12Measurements and scales
Chapter 13Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes
Part IV Statistical background (on CD-ROM)
Chapter 15Data preparation and description
Chapter 16Exploring, displaying and examining data
Chapter 17Hypothesis testing
Chapter 18Measure of association
Chapter 19Multivariate analysis: an overview