This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.
Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa, and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.
International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
Brenda G. Pitts is Professor Emerita of Sport Business Management; and she is a speaker, author, scholar, and consultant on Sport Business Marketing.
Lauren M. Johnson is a PhD student in the sport management and policy program at the University of Georgia, USA.
Issues and new ideas in international sport management: an introduction 1
JAMES J. ZHANG, JOHN BREEDLOVE, ANDREW KIM, HANNAH H. BO, DEVIN J. F. ANDERSON, TROY T. ZHAO, LAUREN M. JOHNSON AND BRENDA G. PITTS
Global issues 17
2 Emerging sport management challenges in Latin America: a look at professional preparation 19
FLÁVIA DA CUNHA BASTOS
3 Sport management curricula in Africa: issues and challenges 36
4 How to assess the sporting impact of international sporting events in Taiwan: methodological perspective 51
5 Challenging issues in youth and high school sports in the United States 65
RACHEL MADSEN AND ANNEMARIE FARRELL
6 Issues, challenges, and suggestions for youth sports in America: who is really winning? 91
7 Diversity in sport innovation 113
JEPKORIR ROSE CHEPYATOR-THOMSON, WILLY KIPKEMBOI ROTICH, SEHWAN KIM, KATJA SONKENG, SHANNON JOLLY AND CHENELLE K. GOYEN
8 Global issues and new ideas in sport management: exploring the role of culture in Ladies Professional Golf Association viewership 124
EUISOO KIM, TYREAL Y. QIAN, LAUREN M. JOHNSON AND JAMES J. ZHANG
New ideas 143
9 Impact of digital technology on optimizing organizational
and social dynamics of the sport industry in China 145
LIANGJUN ZHOU, LINYAN WANG AND JOHN BREEDLOVE
10 Antecedents of establishing small and medium-sized sport enterprises 169
SEYED MORTEZA AZIMZADEH, JERRED J. WANG AND BRENDA G. PITTS
11 Entrepreneurial intent and orientation in cohorts of a university-accredited sport business management certificate program in Malawi 181
ANNELIESE GOSLIN, DARLENE A. KLUKA AND KAROLINA NESSEL
12 Assessing sports broadcasters' website quality: an examination of the influence of game quality 193
NICOLAS G.A. LORGNIER, NICOLAS CHANAVAT, CHE-JEN SU AND SHAWN M. O'ROURKE
13 The sport management professional of tomorrow 224
BEN HATTINK, GERCO VAN DALFSEN AND ADRI BROEKE
14 Strategies used by secondary school administrators to motivate teachers and students to be involved in sports 250
ALFA SIMWANZA AND STEPHEN MABAGALA
15 Athletic identity and academic performance of student-athletes in the U.S.: application of the
Multiple Intelligence Theory 262
AKUOMA NWADIKE AND JAMES J. ZHANG