Smart Business

What Alibaba's Success Reveals about the Future of Strategy
 
 
Harvard Business Review Press
  • erschienen am 14. August 2018
  • |
  • 320 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-63369-330-2 (ISBN)
 

How Strategy Works in an Interconnected, Automated World

Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?

Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.

Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to:

  • Automate decisions through machine learning
  • Create products informed by real-time data from customers
  • Determine the right strategic positioning to maximize value from platforms and suppliers
  • Repurpose your organization to further human insight and enable creativity
  • Lead your company's transformation into a smart business

With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.

  • Englisch
  • La Vergne
  • |
  • USA
  • 1,57 MB
978-1-63369-330-2 (9781633693302)
1633693309 (1633693309)
weitere Ausgaben werden ermittelt

Ming Zeng was the Chief of Staff and strategy adviser to Jack Ma at Alibaba Group for over a decade (2006-2017) as it blossomed into a $400 billion company. He is currently Chairman of the Academic Council of Alibaba Group and Dean of Hupan School of Entrepreneurship, founded by Ma and other Chinese business leaders. Previously, he taught at INSEAD and, in 2002, he was one of the seven professors who founded Cheung Kong Graduate School of Business in Beijing. He wrote one of the first cases on Alibaba in 2000. The book he coauthored with Peter Williamson, Dragons at Your Door (Harvard Business Review Press), remains one of the most cited books about the strategies of leading Chinese companies.

Author social media/website info: linkedin.com/in/ming-zeng-7ba269117

  • Intro
  • Contents
  • Foreword
  • Introduction: Why You Need to Know about Alibaba
  • Part One: Alibaba
  • Ch 1: The New Forces of Value Creation
  • Ch 2: Network Coordination
  • Ch 3: Data Intelligence
  • Part Two: How Smart Businesses Compete
  • Ch 4: Automating Decisions
  • Ch 5: The Customer-to-Business Model
  • Ch 6: Positioning
  • Part Three: How Smart Businesses Run
  • Ch 7: Self-Tuning
  • Ch 8: From Managing to Enabling
  • Ch 9: The Future of Smart Business
  • Appendix A: Alibaba and Its Affiliated Businesses
  • Appendix B: The Evolution of Taobao as a Smart Ecosystem
  • Appendix C: Conceptual Foundations
  • Notes
  • Further Reading
  • Index
  • Acknowledgments
  • About the Author

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