Interview Techniques for UX Practitioners

A User-Centered Design Method
 
 
Morgan Kaufmann (Verlag)
  • 1. Auflage
  • |
  • erschienen am 23. November 2013
  • |
  • 100 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-0-12-410450-1 (ISBN)
 
Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews.

This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before - readers learn how and when to ask the 'how' and 'why' questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques.

Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.



Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic's society and enjoys the role of 'Chief Skeptic." Chauncey does not believe in magic numbers, miracle methods, or methodolotry.
  • Englisch
  • Saint Louis
  • |
  • USA
Elsevier Science
  • 1,31 MB
978-0-12-410450-1 (9780124104501)
0124104509 (0124104509)
weitere Ausgaben werden ermittelt
  • Front Cover
  • Interview Techniques for UX Practitioners
  • Copyright Page
  • Contents
  • Interviews
  • 1 Structured Interviews
  • Overview of Structured Interviews
  • When Should You Use Structured Interviews?
  • Strengths
  • Weaknesses
  • What Do You Need to Use Structured Interviews?
  • Personnel, Participants, and Training
  • Hardware and Software
  • Documents and Materials
  • Procedures and Practical Advice on Structured Interviews
  • Planning the Structured Interview
  • Training Your Interview Team on How to Standardize the Structured Interview
  • Conducting the Structured Interview
  • After the Structured Interview Session
  • Variations and Extensions to Structured Interviews
  • Major Issues with Structured Interviews
  • Low Popularity
  • Sensitive Topics
  • Data Quality: Types of Questions That May Lead to Poor Data Quality
  • Conclusions
  • 2 Semi-Structured Interviews
  • Overview of Semi-Structured Interviews
  • When Should You Use Semi-Structured Interviews?
  • Strengths
  • Weaknesses
  • What Do You Need to Use Semi-Structured Interviews?
  • Personnel, Participants, and Training
  • Hardware and Software
  • Documents and Materials
  • Procedures and Practical Advice on Semi-Structured Interviews
  • Planning and Developing the Semi-Structured Interview
  • Conducting the Semi-Structured Interview
  • After the Semi-Structured Interview Session
  • Variations and Extensions to the Semi-Structured Interview Method
  • Building Work Models Through Multiple Interviews with One or More Experts
  • Major Issues with Semi-Structured Interviews
  • Putting Participants at Ease and Making Them Feel Comfortable in Your Presence
  • Just How Much Discretion Should Interviewers Have?
  • How Should You Order Questions in a Semi-Structured Interview?
  • Conclusions
  • 3 Unstructured Interviews
  • Overview of Unstructured Interviews
  • When Should You Use Unstructured Interviews?
  • Strengths
  • Weaknesses
  • What Do You Need to Use Unstructured Interviews?
  • Personnel, Participants, and Training
  • Hardware and Software
  • Documents and Materials
  • Procedures and Practical Advice on the Unstructured Interview Method
  • Planning and Developing the Unstructured Interview
  • Conducting an Unstructured Interview
  • After the Unstructured Interview Session
  • Variations and Extensions to Unstructured Interviews
  • Informal Interviewing
  • Validating Lists of Responses After Several Interviews
  • Major Issues in the Use of the Unstructured Interview Method
  • Using Probes
  • To Record or Not to Record
  • Bias in Unstructured Versus Structured Interviews
  • Prepping the Participants
  • Conclusions
  • 4 Phone Interviews
  • Overview of the Phone Interview Method
  • When Should You Use Phone Interviews?
  • Strengths
  • Weaknesses
  • What Do You Need to Use This Method?
  • Personnel, Participants, and Training
  • Hardware and Software
  • Documents and Materials
  • Procedures and Practical Advice on Phone Interviews
  • Planning a Phone Interview
  • Conducting the Phone Interview
  • After the Phone Interview Session
  • Variations and Extensions to the Phone Interview Method
  • The Phone Usability Method
  • Major Issues in the Use of the Phone Interview Method
  • Technology and Cultural Influences on Phone Interviews
  • Callbacks
  • Length of Questions
  • Too Many Response Categories/Long Response Categories
  • The Order of Questions
  • The Order of Responses
  • Conclusions
  • 5 Focus Groups
  • Overview of Focus Groups
  • When Should You Use Focus Groups?
  • Strengths
  • Weaknesses
  • What Do You Need to Use Focus Groups?
  • Personnel, Participants, and Training
  • Hardware and Software
  • Documents and Materials
  • Procedures and Practical Advice on Focus Groups
  • Choosing a Moderator
  • Planning a Focus Group Session
  • Choosing a Facility and Arranging the Seating
  • Conducting a Focus Group Session
  • After a Focus Group Session
  • Variations and Extensions to Focus Groups
  • Task-Based Focus Groups
  • Group Testing
  • Usability Round Tables
  • Focus Troupes
  • Online Focus Groups
  • Unfocus Groups to Broaden Your Perspective
  • Major Issues in Focus Groups
  • International Considerations
  • Should the Participants in Focus Groups Be Homogeneous or Heterogeneous?
  • Anonymity and Honesty in Focus Groups
  • Conclusions
  • 6 General Interviewing Issues
  • Sampling Methods
  • The Use of Incentives
  • Bibliography

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