Campaigns That Matter

The Importance of Campaign Visits in Presidential Nominating Contests
 
 
Lexington Books (Verlag)
  • erschienen am 30. Juni 2017
  • |
  • 194 Seiten
 
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-4985-3210-5 (ISBN)
 
<span><span>Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits-rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout </span><span style="font-style:italic;">Campaigns That Matter</span><span>: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.</span></span>
  • Englisch
  • Lanham, MD
  • |
  • USA
  • 8,37 MB
978-1-4985-3210-5 (9781498532105)
1498532101 (1498532101)
weitere Ausgaben werden ermittelt
By Jay Wendland
  • Chapter 1
  • The Importance of Campaign Visits in Presidential Nominating Contests
  • Does Crowd Size Matter? Donald Trump Talks about His Rallies
  • Why Should We Care about Campaign Visits?
  • Chapter 2
  • The Importance of Analyzing Nominating Contests
  • The Minimal Effects of General Election Campaigns
  • The Importance of the Nomination Stage
  • Note
  • Chapter 3
  • The Strategic Candidate and Why Visits Should Matter
  • Strategic Spending
  • Strategic Messaging
  • Strategic Advertising
  • The Not-So-Minimal Campaign Effects at the Nomination Stage
  • The Problem with What We Already Know
  • What Is a Campaign Visit?
  • What Is Driving Visits?
  • The Information Environment Surrounding Potential Presidential Nominees
  • Chapter 4
  • The Strategy of Campaign Visits
  • The Strategy Behind State Visits: What Do WE Think We Know vs. What We Actually Know
  • Data, Hypotheses, and Testing Strategy
  • Preliminary Support for Hypotheses: A Look at the Raw Data
  • Statistical Results
  • Discussion
  • Note
  • Chapter 5
  • Campaign Visits as Mobilizer? How Race, Gender, Age, and Evangelicals Mattered
  • Mobilizing Voters to Come Out and Vote
  • Hypotheses
  • Various Sources of Data
  • Results
  • What Do We Now Know About Visits and Turnout?
  • Chapter 6
  • Visits, Ads, Momentum, and Personal Traits
  • Campaign Dynamics and Voters' Choices
  • What Is Being Tested?
  • Data and Testing Strategy
  • What Did We Learn?
  • A Comprehensive Look at Campaign Effects
  • Notes
  • Chapter 7
  • Conclusion
  • What Have We Learned?
  • Why Are Visits Important?
  • Campaigns Matter
  • Where Do We Go from Here?
  • Appendix A
  • Appendix B
  • Appendix C
  • Survey Question Wording from ANES 2008, 2012, and 2016
  • Independent Variables
  • Bibliography
  • Index
  • About the Author

Dateiformat: EPUB
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat EPUB ist sehr gut für Romane und Sachbücher geeignet - also für "fließenden" Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

86,99 €
inkl. 19% MwSt.
Download / Einzel-Lizenz
ePUB mit Adobe DRM
siehe Systemvoraussetzungen
E-Book bestellen

Unsere Web-Seiten verwenden Cookies. Mit der Nutzung dieser Web-Seiten erklären Sie sich damit einverstanden. Mehr Informationen finden Sie in unserem Datenschutzhinweis. Ok