Software Product Management

Finding the Right Balance for YourProduct Inc.
Springer (Verlag)
  • erschienen am 2. August 2019
  • |
  • XXIX, 475 Seiten
E-Book | PDF mit Wasserzeichen-DRM | Systemvoraussetzungen
978-3-030-19871-8 (ISBN)

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You'll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success.

The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity.

The book helps product people to maximize their impact and effectiveness. Whether you're a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and "business" tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success.

The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity.

The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

1st ed. 2019
  • Englisch
  • Cham
  • |
  • Schweiz
Springer International Publishing
  • 60
  • |
  • 126 s/w Abbildungen, 30 farbige Tabellen, 60 farbige Abbildungen
  • 13,32 MB
978-3-030-19871-8 (9783030198718)
weitere Ausgaben werden ermittelt

Timo Wagenblatt is VP of Product Management at SAP in Walldorf, Germany. As head of the product management team he shapes and drives the incubation of cloud-native products that service underserved customer needs all the way to valuable product adoption for both customers and SAP.

Timo is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise solutions. His passion can be best described as continuously improving product management maturity while focusing on customer and employee success by evangelizing and showcasing product-mindset.

Timo's experience is based on working in organizations that range from 40 employees to more than 90.000 employees. Before he joined SAP, he established software product management at a start-up, gaining hands-on experience as the first product manager reporting directly to the CTO and co-founder.

In 2018, Timo started PYPR Software Product Management, his own start-up that is dedicated to helping product managers and founders adopting PYPR. He focuses on balancing and consistently improving all aspects of Software Product Management toward an aligned product mindset in the product team, department and the overall organization.

Timo holds a Diploma in Business Administration with specialization in operations research, commercial information systems and industrial management. He is a conference board member of one of the largest product management conferences in Europe (Product Management Festival, Zurich).
Part I: Setting the Scene and Introducing the Product Yield Potential Radar.- Part II: PYPR Software Product Management Dimensions in Detail.- Part III: Case Studies Applying PYPR.

Dateiformat: PDF
Kopierschutz: Wasserzeichen-DRM (Digital Rights Management)


Computer (Windows; MacOS X; Linux): Verwenden Sie zum Lesen die kostenlose Software Adobe Reader, Adobe Digital Editions oder einen anderen PDF-Viewer Ihrer Wahl (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie die kostenlose App Adobe Digital Editions oder eine andere Lese-App für E-Books (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nur bedingt: Kindle)

Das Dateiformat PDF zeigt auf jeder Hardware eine Buchseite stets identisch an. Daher ist eine PDF auch für ein komplexes Layout geeignet, wie es bei Lehr- und Fachbüchern verwendet wird (Bilder, Tabellen, Spalten, Fußnoten). Bei kleinen Displays von E-Readern oder Smartphones sind PDF leider eher nervig, weil zu viel Scrollen notwendig ist. Mit Wasserzeichen-DRM wird hier ein "weicher" Kopierschutz verwendet. Daher ist technisch zwar alles möglich - sogar eine unzulässige Weitergabe. Aber an sichtbaren und unsichtbaren Stellen wird der Käufer des E-Books als Wasserzeichen hinterlegt, sodass im Falle eines Missbrauchs die Spur zurückverfolgt werden kann.

Weitere Informationen finden Sie in unserer E-Book Hilfe.

Download (sofort verfügbar)

53,49 €
inkl. 7% MwSt.
Download / Einzel-Lizenz
PDF mit Wasserzeichen-DRM
siehe Systemvoraussetzungen
E-Book bestellen