Multisensory Experiences

Where the senses meet technology
Oxford University Press
  • erschienen am 30. September 2020
  • |
  • 112 Seiten
E-Book | PDF mit Adobe-DRM | Systemvoraussetzungen
978-0-19-258953-8 (ISBN)
Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world. In recent years, many of these experiences have been increasingly transformed and capitalised on through advancements that adapt the world around us - through technology, products, and services - to suit our ever more computerised environment. Multisensory Experiences: Where the senses meet technology looks at this trend and offers a comprehensive introduction to the dynamic world of multisensory experiences and design. It takes the reader from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to finally what the future of those experiences may look like, and our responsibility in it. This book empowers you to shape your own and other people's experiences by considering the multisensory worlds that we live in through a journey that marries science and practice. It also shows how we can take advantage of the senses and how they shape our experiences through intelligent technological design.
  • Englisch
  • Oxford
  • |
  • Großbritannien
  • 3,28 MB
978-0-19-258953-8 (9780192589538)
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Carlos Velasco is an Associate Professor at the Department of Marketing, BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. He also holds a Research Fellowship at the SCHI Lab, Sussex University (UK). Carlos received his D.Phil. in Experimental Psychology from Oxford University. His work is at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from all around the world on multisensory experiences. Marianna Obrist is Professor of Multisensory Experiences and, before joining UCL, she was head of the Sussex Computer Human Interaction (SCHI 'sky') Lab at the School of Engineering and Informatics at the University of Sussex (United Kingdom). Her research ambition is to establish touch, taste, and smell as interaction modalities in human-computer interaction. She was selected Young Scientist 2017 and 2018 to attend the WEF in China, and become an inaugural member of the ACM Future of Computing Academy. Marianna received her PhD in Human-Computer Interaction from the University of Salzburg (Austria), was a Marie Curie Fellow at Newcastle University (United Kingdom), and is a Visiting Professor at the Royal College of Art.
  • Cover
  • Multisensory Experiences: Where the Senses Meet Technology
  • Copyright
  • Dedication
  • Contents
  • Foreword
  • Preface
  • Acknowledgementns
  • Chapter: 1
  • The Exciting World of Multisensory Experiences
  • 1.1 How Do We Experience the World Around Us?
  • 1.2 Multisensory Experiences in Academia and Industry
  • 1.3 On How Multisensory Experiences Can Transform the Way We Experience Art
  • 1.4 Old Meets New in the Context of Multisensory Experiences
  • Chapter: 2
  • Fundamentals of Multisensory Experiences
  • 2.1 What Is an Experience?
  • 2.2 What Is the Role of the Human Senses in our Experiences?
  • 2.3 The Senses, and How They Form Our Experiences
  • 2.4 What Are Multisensory Experiences?
  • Chapter: 3
  • The Human Senses Meet Technology
  • 3.1 Thinking About Multisensory Experiences and Technologies: Eight Examples Along the Reality-Virtuality Continuum
  • 3.1.1 Wine Tasting3: What if Different Lights and Sounds Could Season What You Eat and Drink?
  • 3.1.2 Programmable Pasta4: What if Your Pasta Changes its Shape While Cooking or Eating into Whatever 3D Form You Imagine?
  • 3.1.3 Dark Matter: What if Something Invisible, Like Dark Matter, Becomes Visible and Feelable?
  • 3.1.4 Crystal Universe Experience: What if You Could Interact with the Universe Through Digitally Controlled Lights and Sounds?
  • 3.1.5 Meta Cookie Experience5: What if You Could Season a Plain Food Digitally?
  • 3.1.6 Season Traveller6: What if You Could Immerse Yourself into a Virtual World Where You Can Easily Switch from Season to Season?
  • 3.1.7 FLY VR: What if You Could Sense Major Events in the History of Aviation by Flying Through Time and Space?
  • 3.1.8 TREE VR: What is it Like to Be a Tree in a World of Deforestation?
  • 3.2 What do the Multisensory Experience Examples Teach Us?
  • 3.3 Towards the Future of Multisensory Experiences
  • Chapter: 4
  • Beyond the Known and into the Unknown Future
  • 4.1 Designing Multisensory Experiences for Space Travels
  • 4.2 Eating: A Fundamental Everyday Life Experience
  • 4.2.1 Spice Bomb Mixing: What if You Could Season Space Food with Multisensory Rich Flavour Elements, Emotions, and Social Interactions?
  • 4.2.2 Flavour Journey 3D Printer: What if You Could Have a 3D Printed Multisensory, Multicourse, Dining Experience in Space?
  • 4.2.3 Earth Memory Bites: What if You Could Simulate Your Memories of Earth Through Multisensory-Augmented Food Experiences during Space Travels?
  • 4.3 What Have We Learned about Multisensory Space Food Experiences?
  • 4.4 What Challenges Accompany The Opportunities of Designing Multisensory Experiences?
  • 4.5 Why and How Should We Think of Multisensory Experiences?
  • Chapter: 5
  • Laws of Multisensory Experiences
  • 5.1 Stringing It All Together
  • 5.2 Considerations of Multisensory Experiences as per Technological Advances
  • 5.3 Laws of Multisensory Experiences
  • 5.3.1 The First Law
  • 5.3.2 The Second Law
  • 5.3.3 The Third Law
  • Appendix: xSense Design Cards for Multisensory Experiences
  • Experience Cards
  • Sensory Cards
  • Technology Cards
  • Exploration Cards
  • References
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
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