Cannabis Business: Step-by-Step Startup Guide

Entrepreneur Press
  • erschienen am 20. April 2018
  • |
  • 877 Seiten
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-61308-397-0 (ISBN)
Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed.

Plus, this kit includes:
  • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more
  • Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years
  • Interviews and advice from successful entrepreneurs in the industry
  • Worksheets, brainstorming sections, and checklists
  • Entrepreneur's Startup Resource Kit (downloadable)

    More about Entrepreneur's Startup Resource Kit
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    You'll find the following:

    The Small Business Legal Toolkit
    When your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

    Sample Business Letters
    1000+ customizable business letters covering each type of written business communication you're likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.

    Sample Sales Letters
    The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
  • Englisch
  • Irvine
  • |
  • USA
  • 18,70 MB
978-1-61308-397-0 (9781613083970)
For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
  • Intro
  • Copyright
  • Contents
  • Cannabis Business
  • Title Page
  • Foreword
  • Preface
  • Recognizing a Light-Bulb Moment
  • A Wide-Open Industry
  • Effort + Vision = Success
  • Chapter 1: Introduction to Cannabis and the Marijuana Industry
  • Cannabis by the Numbers
  • How We Got Here: A Bit of History
  • The "War on Drugs" and What It Means Today
  • THC and CBD
  • The Current Legal Landscape
  • Understanding Cannabis Legalization in the U.S
  • The Cannabis Market
  • Medical Marijuana
  • Intake Methods
  • The Rise of a New Paradigm
  • Intake Methods and Market Opportunities
  • Another Option: Industrial Hemp
  • Chapter 2: The First Major Decisions
  • Is This Business the Right One for You?
  • A Unique Business Model
  • The Only Constant Is Change
  • Are You Welcome?
  • To Touch or Not to Touch?
  • Picking a Subsector
  • Realistic Possibilities
  • Your Skills
  • Your Competition
  • Conduct Initial Market Research
  • Research by Talking to Investors
  • Research by Working in the Trenches
  • Chapter 3: The Initial Planning
  • Getting Started
  • The Mission Statement
  • Getting to Know the Business Plan
  • The Financial Plan
  • Tax Code 280E
  • Go-to-Market Strategies
  • Your Legal Status
  • Chapter 4: The Financing Issue
  • The Banking Problem
  • Seed Capital and Series "A" Raises
  • Valuation
  • Chapter 5: Funding Alternatives
  • Family Offices
  • Funds, Angel Investors, and Individuals
  • What Investors Want to See
  • Follow the Leaders
  • Accelerators as Unique Financers
  • The Canopy Model
  • The Gateway Model
  • Picking Mentors' Minds
  • Crowdfunding Alternatives
  • Regular Crowdfunding
  • Initial Coin Offerings
  • How to Attract Capital
  • Capital-Light Options
  • Chapter 6: The Licensing Issue
  • The Cannabis License
  • The Real Cost of a License
  • Procuring a Cannabis License
  • Surging Complexity
  • Product Licensing and Final Advice
  • Chapter 7: Setting Up Shop
  • T Minus 5: Building Your Team
  • T Minus 4: Branding Yourself
  • Crafting Your Story
  • A Good Story
  • Naming
  • A Strong Identity
  • Graphic Aspects
  • B2B Branding
  • Design on a Budget
  • T Minus 3: Getting Your Physical Location Ready for Business
  • T Minus 2: The Soft Launch
  • T Minus 1: The Final Audits
  • Chapter 8: Getting the Word Out
  • Marketing and Public Relations
  • Understanding How Public Relations Work
  • Does the Glove Fit?
  • The Importance of the Message
  • How to Reach the Media
  • Fancy a Mainstream Feature?
  • Print and Digital: Getting on High Times
  • Social Media
  • The Full Ecosystem
  • Ways to Engage Customers
  • Celebrity Endorsements
  • Chapter 9: Common Post-Startup Issues
  • Watch Your Back
  • Bankruptcy and Receivership
  • Navigating Turbulent Waters
  • Planning Ahead
  • Paying Taxes
  • Compliance: The Never-Ending Concern
  • Chapter 10: Growing and Becoming a Multilocation or Multistate Company
  • Differentiate
  • Raise More Money
  • Get More Help
  • Customer Service
  • Give Back
  • Going Multilocation
  • Going Multistate
  • Chapter 11: Get Fired Up
  • Appendix: Cannabis Business Resources
  • General Resources
  • Data Analytics Companies
  • Compliance Software
  • Family Office Experts
  • Venture Capital Funds, Angel Investing Organizations, and Private Equity Firms
  • Industry-Specific Holding Companies
  • Cannabis Business Accelerators and Incubators
  • Traditional Accelerators Accepting Cannabis Businesses
  • Cannabis Crowdfunding Platforms
  • Recommended Reads
  • Public Relations Firms
  • Cannabis-Focused Customer Engagement Firms
  • People Interviewed for this Book
  • Glossary
  • Index
  • Start Your Own Business
  • Title Page
  • On Your Mark . . .
  • Part 1: Think
  • Chapter 1: Introduction
  • Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur
  • Chapter 3: Good Idea!: How to Get an Idea for Your Business
  • Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time?
  • Chapter 5: Build It or Buy It?: Starting a Business vs. Buying One
  • Part 2: Plan
  • Chapter 6: Choose Your Target: Defining Your Market
  • Chapter 7: If You Build It, Will They Come?: Conducting Market Research
  • Chapter 8: The Name Game: Naming Your Business
  • Chapter 9: Make It Legal: Choosing a Business Structure
  • Chapter 10: Plan of Attack: Creating a Winning Business Plan
  • Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant
  • Part 3: Fund
  • Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives
  • Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors
  • Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing
  • Chapter 15: Fed Funds: How to Get Government Loans
  • Get Set
  • Part 4: Prepare
  • Chapter 16: What's Your Deal?: Negotiating Successfully by Cliff Ennico
  • Chapter 17: Site Seeking: Choosing a Location for Your Business
  • Chapter 18: Looking Good: Creating a Professional Image
  • Chapter 19: Stock Answers: The Lowdown on Inventory
  • Chapter 20: It's in the Mail: Setting Up Mailing Systems
  • Chapter 21: Charging Ahead: Offering Your Customers Credit
  • Chapter 22: Cover Your Assets: Getting Business Insurance
  • Chapter 23: Staff Smarts: Hiring Employees
  • Chapter 24: Perk Up: Setting Employee Policies and Benefits
  • Part 5: Buy
  • Chapter 25: Buyer's Guide: Business Equipment Basics
  • Chapter 26: Business 24/7: Using Technology to Boost Your Productivity
  • Chapter 27: Net Works: Building Your Company Website
  • Chapter 28: Keep in Touch: Using Technology to Stay Connected
  • Go
  • Part 6: Market
  • Chapter 29: Brand Aid: Building a Brand
  • Chapter 30: Marketing Genius: Advertising and Marketing Your Business
  • Chapter 31: Talking Points: How to Promote Your Business
  • Chapter 32: Sell It!: Effective Selling Techniques
  • Chapter 33: Now Serving: Offering Superior Customer Service
  • Part 7: Engage
  • Chapter 34: Net Sales: Online Advertising and Marketing
  • Chapter 35: Social Studies: Social Media Marketing
  • Chapter 36: Can You Relate?: Social Media Networking
  • Part 8: Profit
  • Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
  • Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
  • Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
  • Chapter 40: Pay Day: How to Pay Yourself
  • Chapter 41: Tax Talk: What You Need to Know About Your Taxes by Joan Szabo
  • Appendix: Business and Government Resources
  • Glossary
  • Index
  • Subscribe to Entrepreneur Magazine

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