An Integrated Approach to Communication Theory and Research

 
 
Routledge (Verlag)
  • 3. Auflage
  • |
  • erschienen am 11. März 2019
  • |
  • 608 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-351-35871-2 (ISBN)
 

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:

¿ Digital Media

¿ Media Effects

¿ Privacy

¿ Dark Side

¿ Applied Communication

¿ Relational Communication

¿ Instructional Communication

¿ Communication and the Law

The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

3. Auflage
  • Englisch
  • Milton
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für Beruf und Forschung
  • Neue Ausgabe
2 schwarz-weiße Abbildungen, 2 schwarz-weiße Zeichnungen
  • 4,48 MB
978-1-351-35871-2 (9781351358712)
weitere Ausgaben werden ermittelt

Don W. Stacks, Ph.D., is Professor Emeritus of Corporate Communication and Public Relations in the School of Communication at the University of Miami, Coral Gables, FL. He served as program director from 1995 to 2009 when he took the program into the top 25 undergraduate and top 15 graduate public relations programs in the United States, with a focus on strategic communication and research. He served as Associate Dean for Research from 2009 to 2011.

Michael B. Salwen, Ph.D., Michigan State University, (1954-2007) was Professor of Journalism at the University of Miami, School of Communication, FL.

Kristen C. Eichhorn, Ph.D., is Dean of the Division of Graduate Studies and Professor of Communication Studies in the School of Communication, Media and the Arts at the State University of New York at Oswego. Dr. Eichhorn received a B.A. degree in Communication Studies and Spanish from Canisius College in Buffalo, NY (1999), an M.A. in Communication Research from West Virginia University (2000), and a Ph.D. in Communication Research at the University of Miami, FL (2003). More recently, she was a 2013 participant in the American Council in Education's (ACE) Regional Women's Leadership forum and a 2016-2017 ACE Fellow at Cornell University, NY.

  • Cover
  • Half Title
  • Series Page
  • Title Page
  • Copyright Page
  • Table of Contents
  • Preface to the 1996 Edition
  • Preface to the 2007 Edition
  • Preface to the Third Edition
  • PART ONE: STUDYING "THEORY": DOING "RESEARCH"
  • CHAPTER 1 - Integrating Theory and Research: Starting with Questions
  • Introduction
  • Where No One Has Gone Before
  • The Communication Process
  • The Research Process
  • The Rest of the Book
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 2 - Thinking about Theory
  • Introduction
  • Theory as Abstract Ideas
  • Theory as Predictable Findings
  • Concept Explication
  • Literature Review
  • Empirical Study
  • Conclusion
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 3 - Thinking Quantitatively
  • Introduction
  • Unscientific Sources of Knowledge about Communication
  • Thinking Quantitatively in aScientific Perspective
  • Concluding Remarks
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 4 - The Qualitative Method in Communication Research
  • Introduction
  • The Qualitative Approach
  • Types of Qualitative Research
  • Limitations of Qualitative Research
  • Notes
  • References
  • Suggested Readings
  • PART TWO: MASS COMMUNICATION: APPROACHES AND CONCERNS
  • CHAPTER 5 - Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches
  • Role of Theory in Mass Communication
  • Categorizing Research
  • Problems with the Message Transferral Model in the Digital Age
  • Developments in Mass Communication Theory and Research
  • Future Opportunities and Challenges
  • Advancing Theory and Implications
  • Summary
  • References
  • Suggested Readings
  • CHAPTER 6 - Privacy Issues in Communication
  • Introduction
  • Early Issues Related to Privacy
  • The Four Basic Privacy Torts
  • Government Information: The Evolution of Privacy
  • The Internet, Social Media, and Informational Privacy
  • The Continuing Evolution of Privacy in aDigital Era
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 7 - Media Gatekeeping
  • Introduction
  • Origin of the Concept
  • Early and Illustrative Studies
  • Methodology
  • ABrief Study Proposal
  • Summary
  • Note
  • References
  • Suggested Readings
  • CHAPTER 8 - The Agenda-Setting Role of the News Media
  • Introduction
  • Network Agenda-Setting Effects
  • Methods Used in Agenda-Setting Research
  • Social Media as aNew Arena for Research
  • Agenda-Melding
  • References
  • Suggested Readings
  • CHAPTER 9 - Cultivation Analysis: Research and Practice
  • Introduction
  • Background and Scope
  • Television in Society: The Theoretical Underpinnings of Cultivation
  • Cultivation Analysis Basics
  • Procedures Used in Cultivation Analysis
  • Variations in Cultivation
  • New Directions and Challenges
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 10 - Theories and Methods in Knowledge Gap Research
  • Introduction
  • The Knowledge Gap as Societal Naturalism
  • The Knowledge Gap as Individual Voluntarism
  • The Knowledge Gap as Atomic Naturalism
  • The Knowledge Gap as Collective Voluntarism
  • Additional Considerations
  • Measurement of Knowledge and Knowledge Gaps
  • Planning aKnowledge Gap Research Project
  • Summary
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 11 - Uses and Gratifications
  • Introduction
  • Development of the U&G Model of Media Use and Effects
  • Central Tenets of U&G
  • The Development and Refinement of U&G: Motives, Activity, and Audience Orientations
  • Continued Relevance of U&G and Representative Examples of Contemporary Research
  • AHypothetical U&G Study
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 12 - Spiral of Silence
  • Introduction
  • Concepts and Research
  • Origins and Applications
  • Conceptual and Methodological Evolution
  • The Spiral of Silence in the Age of New Media
  • Future Directions
  • Note
  • References
  • Suggested Readings
  • CHAPTER 13 - International Communication
  • Introduction
  • Defining International Communication
  • The Postpositivist Approach
  • The Structuralist Approach
  • The Culturalist Approach
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 14 - Violence and Sex in the Media
  • Introduction
  • Violent Media Content
  • Sexual Media Content
  • Theories on the Effects of Violent and Sexual Media Content
  • Methods Used in Media Violence and Sex Research
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 15 - Advertising
  • Introduction
  • Types of Advertisement
  • Advertising Embedded in Media Content
  • Advertising in the Digital Age
  • Rethinking Advertising Theory and Research
  • Summary
  • References
  • Suggested Readings
  • CHAPTER 16 - Digital Media: Identity Management
  • Introduction
  • The Presentation of Self in Everyday Life
  • Early Interpersonal Mediated Communication
  • Performance and Exhibition in aDigital World
  • Future Research Directions
  • References
  • Suggested Readings
  • CHAPTER 17 - Media Effects: A Functional Perspective
  • AHistory of Concern
  • Earliest Applications of Science to Panic
  • Different Types of Medium
  • Functional Approaches to Understanding Media Effects
  • Media Effects, Good or Bad, and Moving Forward
  • Conclusions
  • References
  • Suggested Readings
  • PART THREE: HUMAN COMMUNICATION APPROACHES AND CONCERNS
  • CHAPTER 18 - Human Communication Theory and Research: Traditions and Models
  • Introduction
  • The Rhetorical Tradition
  • The Relational Tradition
  • Human Communication Today
  • Summary
  • Note
  • References
  • Suggested Readings
  • CHAPTER 19 - The Rhetorical Perspective: Doing, Being, Shaping, and Seeing
  • Introduction
  • The Rhetorical Perspective: Ancient Roots, Persistent Themes
  • The Rhetorical Perspective: Enduring Themes, Contemporary Choices
  • Rhetoric as Doing: Instrumental Approaches to Rhetoric
  • Rhetoric as Being: Symbolic and Constitutive Approaches
  • Rhetoric as Shaping: Ideological Approaches
  • Rhetoric as Seeing: The Visual Turn in Rhetorical Studies
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 20 - Persuasion
  • Introduction
  • Definitional Issues
  • Types of Persuasion Research
  • Factors Affecting Persuasion
  • Theories of Persuasion
  • Research Methods in the Study of Persuasion
  • Attitude Measurement
  • ASample Study of Argumentativeness and Resistance to Persuasion
  • Summary
  • Note
  • References
  • Suggested Readings
  • CHAPTER 21 - Interpersonal Communication
  • Introduction
  • Fundamental Interpersonal Communication Processes
  • Mediated Social Interaction
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 22 - Delineating the Dark Side of Communication
  • Introduction
  • Origins of the Dark Side
  • Mapping the Dark Side
  • Issues That Go Bump in the Night
  • Note
  • References
  • Suggested Readings
  • CHAPTER 23 - Intercultural Communication
  • Introduction
  • Communication
  • Culture
  • Intercultural Communication
  • Major Areas of Intercultural Communication Study
  • Doing Intercultural Research
  • A Sample Study
  • Conclusion/Summary
  • References
  • Suggested Readings
  • CHAPTER 24 - Intrapersonal Communication and Imagined Interactions: A Musical Application
  • Conceptualization of Intrapersonal Communication
  • Imagined Interactions
  • Physiology
  • Emotional Valence and Background Music
  • Sample Study
  • Summary
  • References
  • Suggested Readings
  • CHAPTER 25 - Nonverbal Communication
  • Introduction
  • Theorizing about Nonverbal Communication
  • Relational Communication and Relationship Management
  • Research Methods in Studying
  • A Sample Experiment
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 26 - Applied Communication
  • Introduction
  • Brief History of Applied Communication Research
  • Theory and Application: Applied Communication Research's Eternal Golden Braid
  • Applied Communication Research Methods
  • Translational Applied Communication Research
  • Conclusion
  • Note
  • References
  • Suggested Readings
  • CHAPTER 27 - Organizational Communication: Theory and Practice
  • Introduction
  • Historic Overview: Legacy and Contradiction
  • Unique Organizations: Introduction to HROs
  • Contextualization
  • Summary
  • References
  • Suggested Readings
  • PART FOUR: INTEGRATED APPROACHES TO COMMUNICATION
  • CHAPTER 28 - Relational Communication
  • What Is Relational Communication?
  • Examples of Relational Communication
  • Relational Communication: Theoretical Explanations
  • Sample Study
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 29 - Internet Communication (and Social Media)
  • Introduction
  • Gatekeeping and Inter-Media Agenda-Setting
  • Credibility and Reliability
  • Engagement and Influence
  • Methodologies
  • Future Research
  • References
  • Suggested Readings
  • CHAPTER 30 - Corporate Communication
  • Introduction
  • Origins of the Corporate Communication Function
  • Recent Advances in Corporate Communication
  • Case Example: Enron Corporation
  • Conclusions
  • References
  • Suggested Readings
  • CHAPTER 31 - Diffusion of Innovations
  • Introduction
  • Distinctive Aspects of Diffusion Research
  • Background of Diffusion Research
  • Communication Research on Diffusion
  • The Dominant Paradigm for the Diffusion of Innovations
  • Research Methods for Studying Diffusion
  • Future Directions: Inside-Out Diffusion
  • Conclusion
  • Notes
  • References
  • Suggested Readings
  • CHAPTER 32 - Credibility
  • Introduction
  • The Concept
  • Early Ideas about Communication Credibility
  • Further Study
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 33 - Political Communication
  • Introduction
  • History of the Field
  • Assumptions of Political Communication
  • The Trialogue: Voices Involved in Political Communication
  • Paths for Future Research in Political Communication
  • Sample Political Communication Project
  • Summary
  • References
  • Suggested Readings
  • CHAPTER 34 - Public Relations and Integrated Communication
  • Introduction
  • Tracing the History of Public Relations
  • Public Relations and Integrated Organizational Communication
  • Theory Development in Public Relations
  • Social Media as aGame Changer
  • Challenges in Research and Measurement
  • Sample Study
  • Summary
  • References
  • Suggested Readings
  • CHAPTER 35 - Health Communication: Social Support and Health Outcomes
  • Introduction
  • Types of Health-Related Online Support Community and Supportive Communication
  • Theoretical Explanations for Online Supportive Communication and Health Outcomes
  • Limitations of Existing Research and Future Directions in the Study of Online Support Communities and Health
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 36 - Feminist Theory
  • Introduction
  • The First Era: Ca. 1439-1840
  • TheSecond Era: 1840-1963
  • The Third Era: 1963-2001
  • Case Study: Women and "The Velvet Ghetto"
  • The Fourth Era: 2001 to Now
  • The 2016 Election
  • Issues of Sexual Harassment
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 37 - Communication Ethics
  • Introduction
  • The Desire to Be Ethical
  • Defining the Concept of Ethics
  • Why this Concern about Ethics?
  • Ethical Theories
  • Differences between Law and Ethics
  • Issues Involving Communication Ethics Research
  • Examining Communication Ethics Research
  • Practical Applications of Communication Ethics Research
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 38 - Instructional Communication
  • Introduction
  • Foundations of Instructional Communication
  • The Evolution of Instructional Communication
  • Theoretical Influences in the Discipline
  • Sample Study
  • Conclusion
  • References
  • Suggested Readings
  • CHAPTER 39 - Communication and the Law
  • Introduction
  • Theories of the First Amendment
  • Legal Protections in the Field of Communication
  • Emerging Issues in Communication and the Law
  • Conclusion
  • References
  • Cases
  • Statutes
  • PART FIVE: FUTURE OF THEORY AND RESEARCH IN COMMUNICATION
  • CHAPTER 40 - The Future of Communication Theory and Research
  • Introduction
  • Communication as Discipline
  • Communication Theory
  • Communication Research
  • Summary
  • References
  • Suggested Readings
  • List of Contributors
  • Index

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