The Publishing Business

A Guide to Starting Out and Getting On
 
 
Bloomsbury Visual Arts (Verlag)
  • 2. Auflage
  • |
  • erschienen am 22. Februar 2018
  • |
  • 224 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-4742-4952-2 (ISBN)
 
The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences.

This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout.

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
2. Auflage
  • Englisch
  • Großbritannien
Bloomsbury Publishing PLC
  • Für höhere Schule und Studium
  • |
  • Für Beruf und Forschung
200 colour illus
  • 6,12 MB
978-1-4742-4952-2 (9781474249522)
weitere Ausgaben werden ermittelt
Kelvin Smith has an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provides consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.
Introduction
People and publishing: who does what in book publishing?
Chapter-by-chapter

1. Fundamentals of publishing
A very short of history of publishing
Why finance matters
The relationship between different parts of industry
Preparing for a future in publishing
The global and local fundamentals
Case study: Bertelsmann and PenguinRandomHouse
Interview: Cathy Wells, HR Director, Hachette Book Group
Summary

2. The publishing ecosystem
Varieties of publication- markets and audiences
Print and ebooks
Journals, magazines and newspapers
Who adds value to the publishing process
Case study: Amazon and EBSCO
Interview: Maria Vassilopoulos, Business Development Manager, The Bookseller
Summary

3. Writers, readers and intermediaries
Authors, illustrators, creators and their rights
Agents and other gatekeepers
Network and opinion formers
Channels to readers and buyers
Case study: Frankfurt Book Fair
Interview: Ashleigh Gardner, Head of Partnerships, Wattpad
Interview: Caroline Walsh, Literary Agent, David Higham Associates
Summary

4. Editorial process
Policy and planning: list building and market niches
Commissioning: research, reputation and funds
Contractual matters: formats and co-editions
Editorial work: from submissions to publication
Case study: A Guide for Dummies
Interview: Anne Meadows, Commissioning Editor, Granta and Portobello Books
Summary

5. Design and production
Platforms and formats appropriate for the content
Scheduling the publication process
Controlling costs and establishing prices
Case study: Horrible Histories
Interview: Alex Bell, Production Programme Manager, Dorling Kindersley
Summary

6. Print and digital publishing
Choosing from a variety of media and formats
Legalities of publishing in a wired world
Digital workflow and software standard
Communication for print and e-publications
Case study: print and digital at the university presses
Interview: Eric Huang, Development Director, Made in Me
Summary

7. Rights
How different rights developed
Range of rights
Who is involved in selling rights
Case study: The rights potential of children's books
Interview: Jason Bartholomew, Rights Director, Hodder & Stoughton
Summary

8. Marketing, Sales and Distribution
Marketing
Communication through promotion and publicity
Managing budgets and schedules
Using feedback to monitor success
Case study: Persephone Books
Interview: Ian Lamb, Head of Children's Marketing and Publicity, Bloomsbury Publishing
Summary

Conclusion
Glossary
Bibliography and resources
The publishing year: book fairs and other major publishing events
Index
Picture credits and acknowledgements

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