Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.
D.W. Small is the co-founder of ClaritPark, and has been a technology consultant to fortune 500 companies for over 20 years. He is an avid supporter of developer lead organizations, and spends his time traveling to various cities for speaking engagements.
Chapter 1 - One Bad Mother - Disruptive Thought in the Leadership Principle
Chapter 2 - Life Outside The Box - Disruptive Thought and the Utilization of Unorthodox Methods
Chapter 3 - Risk Takers Wanted - Disruptive Thought and The Principle of Risk
Chapter 4 - Who Climbed The Beanstalk ? - Disruptive Thought in the HR Process
Chapter 5 - The Golden Hen - Disruptive Thought in the Product Evaluation Method