In an era of empty words, technology gimmicks and high cost advertising campaigns, reliable real estate sales advice is hard to find.
This groundbreaking, tell-it-like-it-is, book, written by the Australian pioneers of the 'all-inclusive', Staging, Styling and Selling real estate sales model, is an expose' of the most reliable way to understand 'what your home is truly worth' and how to find that outlier buyer who is willing to pay more!
This book, along with its counterpart 'Negotiation Truths', is a genuine 'must-read' for any homeowner interested in reducing the inherent risks involved in selling their home.
The methodology outlined in this book has been tried and tested in more than 60 different suburbs, with more than $100 million worth of property sales and on every type of home over a 5 year period.
As an Australian ambassador of seller-focussed real estate 'value-innovation', and the only Australian real estate agency to win not 1 but 4 consecutive Housing Industry of Australia (HIA) Property Styling awards (2016, 2017, 2018 and 2019), the system outlined in Price Truths (and Negotiation Truths) is a serious antidote to the 'sales-volume at any cost' approach that dominates the real estate industry.
B.Sc.,Grad Dip Nut and Diet, Licensed Real Estate Agent
Anne-Maree Russell is Australia's leading authority in presentation-centric real estate sales. As the Principal and co-founder of Cape Cod Residential, Brisbane's only, all-inclusive, Staging, Styling and Selling agency, she has pioneered one of Australia's most effective residential property sales strategies against the backdrop of new age real estate gimmicks and traditional agency competition.
Anne-Maree is the only Australian real estate agent to win not one, but four, prestigious HIA Property Styling awards for an amazing four years in a row (2016, 2017, 2018 and 2019) along with multiple consecutive Houzz.com design and service awards across 2015, 2016, 2017, 2018 and 2019 confirming Anne-Maree's position as one of Australia's pre-eminent real estate innovators.
She is also the founder of The Australian Real eStagents® Network, was one of just four finalists for the Gold AREA Award for 'Most Influential Woman In Property' at the 2019 National REA Excellence Awards, and is the inspiration for other forward thinking agencies around Australia to adopt the value-driven approach of integrated Staging, Styling and Selling.
Formerly a Paediatric Dietitian and professional social media influencer, Anne-Maree is definitely not your typical real estate agent, adopting 'value' over 'volume' to ensure constant demand for her agency's services. It is easy to see why the Cape Cod Residential mission statement reads 'Uncompromising value, unprecedented service'.
- Most homes are not 'unique', they are just 'different'
- 'Fair market' value, what does that mean?
What is fair market value?
Why is it so imperative to know your fair market value?
Peter McPromisey and the vanishing highest price.
- How do you work out 'fair market value'?
- The most reliable way to price position your home.
- When you are 'on the market' the messages are all in the data
- Warning - Price Predictions!
- Warning - The False Price Benchmark!
- 3 Steps to price positioning your own home - before you list
Step 1 - The similar home search
Step 2 - The price range search
Step 3 - Ranking your home against others within your price range
The nature of your location
The state of your home
The quality of your land
Price Benchmarking Form
How to Conduct a Sales Radius Search
How to Conduct a Price Range Search
Price Ranking Tool(TM)