Exploring Internal Communication

Towards Informed Employee Voice
Gower Publishing Ltd
  • 3. Auflage
  • |
  • erschienen am 28. April 2015
  • |
  • 222 Seiten
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-4724-3068-7 (ISBN)
This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media.It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously.The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
3rd Revised edition
  • Englisch
  • Abingdon
  • |
  • Großbritannien
  • Für Beruf und Forschung
  • Überarbeitete Ausgabe
Includes 40 b&w illustrations
  • Höhe: 264 mm
  • |
  • Breite: 185 mm
  • 4,21 MB
978-1-4724-3068-7 (9781472430687)
1472430689 (1472430689)
weitere Ausgaben werden ermittelt
Kevin Ruck is founding director of PR Academy, the largest CIPR qualifications centre providing education, training and coaching for communication professionals. He has spent around 20 years in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication.

Kevin initiated and developed the syllabus for both the Internal Communication Certificate and the Internal Communication Diploma qualifications for the CIPR. He is former Chair of CIPR inside, the sector group for internal communication practitioners and a member of the CIPR's Professional Practices Committee.
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of Figures
  • List of Tables
  • Notes on Contributors
  • Preface
  • Part I Internal Communication Theory
  • 1 Tracking the Rise and Rise of Internal Communication
  • Introduction
  • Understanding History
  • The Roots of Modern Day Internal Communication - The Employee Publication
  • Propaganda or Freedom: The Editorial Dilemma
  • New Technologies and New Thinking Challenge the Dominance of the House Organ
  • Social Media and Employee Engagement
  • Summary
  • Outro - Reflection and Questions
  • Acknowledgments
  • 2 Organisational Culture
  • Introduction
  • Organisational Culture Defined
  • Organisational Culture Segmented
  • Culture Change
  • Frameworks for Changing Culture
  • Culture as a Management Tool
  • Summary
  • 3 Dimensions of Internal Communication and Implications for Employee Engagement
  • Introduction
  • Definitions
  • Dimensions
  • Internal Corporate Communication
  • Evolution of Employee Engagement
  • Components of Engagement
  • Organisation Engagement
  • Engagement Communication
  • Further Research
  • 4 The State of Internal Communication Practice in the UK
  • Introduction
  • Internal Communication
  • Employee Engagement
  • Employee Voice
  • Interpersonal Communication and Employee Engagement
  • Internal Communication and Organisational Engagement
  • The State of Internal Communication Practice in the UK
  • Leadership Visibility
  • Line Managers
  • Improvements in Practice
  • Developing Practice
  • Summary
  • 5 Informed Employee Voice
  • Introduction
  • Keeping Employees Informed
  • Giving Employees a Voice
  • The Association between Informed Employee Voice and Organisational Engagement
  • Summary
  • 6 Communicating Change
  • Why is Change Communication Important?
  • What is Change?
  • Why does Change Communication Frequently Fail?
  • What Part does the Organisational Context Play?
  • Which are the Most Influential Change Management Models?
  • What Alternative Change Management Approaches are there?
  • How can Managers Lead the Organisation through Change?
  • What Causes Resistance to Change and How should it be Addressed?
  • What are the Challenges of Communicating Change?
  • What Content do Staff want in Change Communication?
  • Conclusions
  • 7 Storytelling is Serious Business
  • Introduction
  • Why should Communication Professionals and Senior Executives Pay Attention to Storytelling?
  • Why doesn't the Facts and Figures Approach to Communication Work?
  • Why don't we use Story?
  • How to Tell Stories
  • Can Stories be used in Business?
  • Why does Hearing a Story Make us Less Critical and Less Judgemental?
  • Conclusion
  • 8 Employee Dialogue: A Framework for Business Success
  • Employee Dialogue: An Evidence-based Business Case
  • What is Dialogue?
  • Employees as Stakeholders with Names and Faces
  • The Attributes of Dialogue in Practice
  • Employee Dialogue and Human Resource Management
  • Employee Dialogue: The Business Case
  • The Impact of Employee Dialogue on Corporate Financial Performance
  • The Impact of Employee Concern on Corporate Financial Performance
  • Conclusions: The Implications for Internal Communication Managers
  • 9 A Critical and Ethical Approach to Internal Communication
  • Introduction
  • Critical Communication Theory
  • Distorted Communication
  • Employee Involvement and Participation (EIP)
  • Employee Engagement
  • Leadership and Collective Wisdom
  • Power
  • Dominant Discourse
  • Employees are a Higher-order Stakeholder Group
  • Ethics
  • The Ethical Internal Communicator
  • Summary
  • Part II Research, Planning and Management
  • 10 Set Yourself Up for Success, Four Steps to Effective Internal Communication
  • Too Many Tools, Too Little Time
  • A Good Start is Half the Battle
  • How this Chapter can be Useful
  • Quadrant One: Strategy Development
  • Quadrant Two: Leadership Support
  • Quadrant Three: Communication Tools
  • Quadrant Four: Measurement and Evaluation
  • A Journey into the Future
  • Take the Test
  • Completing Your Quadrants
  • What Best Practice Internal Communication Looks Like
  • 11 Evidence-based Practice: Internal Communication Research and Measurement
  • Introduction
  • Getting Started - Approaches to Research and Measurement
  • A New Approach - The CIPR Inside Measurement Matrix
  • Questionnaires
  • The ICQ10
  • Data Analysis
  • Qualitative Research
  • Interviews
  • Focus Groups
  • Analysing Interviews and Focus Groups
  • Summary
  • 12 Internal Communication Planning
  • Introduction
  • Importance of Planning
  • Creative Problem Solving
  • Setting Objectives and Targeting Employee Groups
  • Targeting Employee Groups
  • Strategic Thinking
  • Tactics
  • Idea Development
  • Idea Evaluation
  • Timescales and Resources
  • Measurement
  • Summary
  • Appendix A
  • Appendix B Sample Communication Strategy and Planning Document
  • 13 Creating an Internal Communication and Engagement Dashboard
  • Introduction
  • Internal Communication and Engagement Dashboard: Data Gathering and Interpretation
  • Case Study: Home Office Dashboard
  • Internal Communication and Engagement Dashboard: Evaluation Layers
  • Internal Communication and Engagement Dashboard: Outcomes
  • 14 Developing Your Intranet into a Great Business Tool
  • Introduction
  • Developing a Strategy
  • Align Your Intranet Strategy with Your Organisation's Strategy
  • Planning Improvements
  • Managing Your Intranet
  • User Experience
  • Valuing Your Intranet
  • Summary
  • 15 Social Media Inside a Large Enterprise
  • Raison d'être
  • Networks without Boundaries
  • Becoming a Socially Enabled Organisation
  • Communities
  • Co-creation
  • Collaboration
  • The Value of Relationships
  • Encouraging Sharing
  • Capturing Knowledge
  • Enabling Action
  • Empowering People
  • The Importance of Culture
  • Role Models
  • Choosing the Right Platform
  • Summary
  • 16 Getting the Language and Tone Right
  • Why Language and Tone Matter
  • The Six Keys to Effective Communication
  • 17 The Role of the Internal Communication Practitioner
  • Introduction
  • Being Strategic
  • Craft Skills
  • Internal Communication: How History Informs Practice
  • Internal Communication as a Profession
  • What do Internal Communicators do?
  • Internal Communication and the Impact of Change
  • Effective Business Partnering
  • Key Relationships for Internal Communicators
  • Conclusion
  • Index
`This revised edition of Exploring Internal Communication provides an expanded and valuable collection of insights into what has become widely recognised as one of the most critical dimensions of organisational communications. Offering an insightful range of both theoretical as well as practical perspectives of internal communication, this is an invaluable addition to the bookshelves of both students and professional communicators.'
Danny Moss, University of Chester Business School, UK

`Exploring Internal Communication is the essential primer for both students and practitioners keen to understand the roots and dynamics of internal communication. The breadth of research is impressive, as is the effort made to provide a clear, coherent line of sight from theory to practice. For all the rigour, it remains an accessible read with a strong narrative appeal.'
Steve Doswell, Chief Executive, Institute of Internal Communication, UK

`Ruck's updated title is the most comprehensive available on a topic that is ever-evolving ... this heavily academic work brings heft to its subject matter and will be invaluable to students in particular.'
People Management, May 2015

`An inspiring book on international communication. A must read for all professionals. It is widely researched with lots of references. The contributors are experts in their areas thus adding an immense value... This book is useful for practitioners, academicians, students and professional communicators.'
M.S. Rao, International leadership expert and author of 30 books on leadership, Amazon.com review, May 12, 2015

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