Abbildung von: Management Research - Taylor & Francis Ltd

Management Research

Applying the Principles of Business Research Methods
Taylor & Francis Ltd (Verlag)
2. Auflage
Erschienen am 5. Dezember 2023
482 Seiten
ePUB ohne DRM
978-1-003-80584-7 (ISBN)
55,49 €inkl. 7% MwSt.
für ePUB ohne DRM
E-Book Einzellizenz
Als Download verfügbar
* A well-structured and step-by-step introductory approach to management research
* Excellent pedagogy to aid learning, including learning objectives for each chapter, key learning points, examples of research and case studies in each chapter, further reading, and 'next step' activities
* Online resources are extensive for both students and lecturers, including an instructor's manual, PowerPoint lecture slides, a question bank, downloadable MS Excel and SPSS data sets, as well as video tutorials to support the development of practical research skills.
"This book takes the reader through a logical and sequential process to make a success of any type of management research project, be they large or small, from defining the problem through to communicating the results. It is written in an engaging style, with lots of relevant examples to illustrate both theory and practice. It's a 'must-have' for students or practitioners seeking advice on the topic." Douglas West, Emeritus Professor, King's Business School, King's College London.

"This superbly comprehensive textbook has been updated for content and practical ease of use in an online world. This book brings together essential theoretical concepts together with practical real business world examples in a way that enables students to understand and implement the key concepts. The strong evidence-based approach and support material strongly supports anyone wanting to embark on a business research project, which makes this an essential read for both students and managers." Deborah Roberts, Professor of Marketing and Innovation Management, The University of York, School for Business and Society
2nd edition
Taylor & Francis Ebooks
Für höhere Schule und Studium
Für Beruf und Forschung
Neue Ausgabe
67 Tables, black and white; 100 Line drawings, black and white; 100 Illustrations, black and white
978-1-003-80584-7 (9781003805847)
Schweitzer Klassifikation
Thema Klassifikation
DNB DDC Sachgruppen
Dewey Decimal Classfication (DDC)
BIC 2 Klassifikation
BISAC Klassifikation
Susan Rose is Professor Emerita, Henley Business School, University of Reading, UK.

Nigel Spinks is Lecturer in Systems and Processes, Henley Business School, University of Reading, UK.

Ana Isabel Canhoto is Professor of Digital Business, University of Sussex Business School, UK.
List of figures

List of tables




PART I Define

1 Researching in business and management

1.1 Introduction

1.2 Defining management research

1.3 The relationship between research and practice

1.4 The relationship between research and theory

1.5 Research and philosophy

1.6 Reflexivity and the researcher

2 Formulating your research problem

2.1 Introduction

2.2 A problem-solving view of research

2.3 Choosing a research problem

2.4 Developing your research questions

3 Reviewing the Literature

3.1 Introduction

3.2 Undertaking a critical review

3.3 Search

3.4 Capture

3.5 Synthesize

3.6 Present

PART II Design

4 Designing your research

4.1 Introduction

4.2 Integrating theory into your research

4.3 What are quantitative, qualitative or mixed methods?

4.4 Linking research design to your research questions

4.5 Time horizon

4.6 Primary and secondary data

4.7 Quality in Research

5 Conducting research ethically and inclusively

5.1 Introduction

5.2 Ethics in research

5.3 Avoidance of harm or loss of dignity

5.4 Transparency and honesty

5.5 Right to privacy

5.6 Inclusivity in research

5.7 Ethics in online research

5.8 The role of codes of ethics and gaining ethical approval

5.9 Researcher integrity

5.10 Identifying the ethical dimensions of your own research project

6 Quantitative Research Designs

6.1 Introduction

6.2 Experimental and quasi-experimental designs

6.3 Natural experiments and correlational studies

6.4 Survey studies

6.5 Content analysis

6.6 Data-driven quantitative research

6.7 Choosing a quantitative research design

7 Qualitative and Mixed Methods Research Designs

7.1 Introduction

7.2 Ethnography

7.3 Grounded theory

7.4 Case study research design

7.5 Action research

7.6 Interview studies

7.7 Qualitative approaches to language analysis

7.8 Choosing a qualitative research design

7.9 Mixed method research designs

8 Planning and managing your research project

8.1 Introduction

8.2 Selecting a research design

8.3 Planning your research project

8.4 Managing your research project

8.5 Keeping a research diary

8.6 Preparing a research proposal

PART III Collect

9 Sampling

9.1 Introduction

9.2 What is a sample?

9.3 Sampling methods

9.4 Sampling in quantitative, qualitative, and mixed-methods research

9.5 Sample size

9.6 Accessing and recruiting your sample

10 Collecting data using questionnaires

10.1 Introduction

10.2 Why and when to use a questionnaire

10.3 The questionnaire design process

10.4 Identify relevant concepts/variables

10.5 Formulate your questions and decide the level of measurement

10.6 Structure and lay out the questionnaire

10.7 Pre-test and pilot the questionnaire

10.8 Administer and distribute the questionnaire

11 Collecting data using in-depth interviews

11.1 Introduction

11.2 Individual interviews

11.3 Group interviews

11.4 Capturing and storing your interview data

12 Collecting data using diaries and naturally occurring data

12.1 Introduction

12.2 Diaries and other researcher-instigated documents

12.3 Collecting data by observation

12.4 Collecting data through social media

12.5 Collecting documents and other records

12.6 Big data

12.7 Artefacts

PART IV Analyse

13 Analysing quantitative data

13.1 Introduction

13.2 Entering your data

13.3 Preparing your data for analysis

13.4 Exploring and describing your data

13.5 Answering your research questions

13.6 Presenting your findings

13.7 Summary of chart types used in this chapter

13.8 Summary of statistical tests used in this chapter

14 Analysing qualitative data

14.1 Introduction

14.2 Preparing and organizing your data

14.3 Coding your data

14.4 Using computers in qualitative data analysis

14.5 Using visualization to make connections

14.6 Answering your research question

14.7 Drawing and verifying conclusions

14.8 Reporting qualitative data analysis

PART V Communicate

15 Reporting your research

15.1 Introduction

15.2 Writing for an academic qualification

15.3 Writing for an academic journal

15.4 Writing for a practitioner audience

15.5 The process of writing

15.6 Presenting your research project

15.7 Other ways of disseminating your research

Dateiformat: ePUB
Kopierschutz: ohne DRM (Digital Rights Management)


  • Computer (Windows; MacOS X; Linux): Verwenden Sie eine Lese-Software, die das Dateiformat ePUB verarbeiten kann: z.B. Adobe Digital Editions oder FBReader – beide kostenlos (siehe E-Book Hilfe).
  • Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions oder die App PocketBook (siehe E-Book Hilfe).
  • E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat ePUB ist sehr gut für Romane und Sachbücher geeignet – also für „glatten” Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an.
Ein Kopierschutz bzw. Digital Rights Management wird bei diesem E-Book nicht eingesetzt.

Weitere Informationen finden Sie in unserer  E-Book Hilfe.