This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.
Chapter 1: Bounded Rationality and Internationalization Process Research: An Introduction.- Chapter 2: Rationality as the Basic Criterion for the Evaluation of Judgment and Decision-Making Processes.- Chapter 3: Escalation of Commitment in Internationalization Processes.- Chapter 4: Empirical Analysis of Escalation of Commitment in Internationalization Process Decision-Making.- Chapter 5: Disparity between Theory and Practice in Internationalization Process Research: Lessons Learned.