For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successful
Fundamentals of Management
covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management
offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't - with the ultimate goal to help students be successful in their careers.
The full text downloaded to your computer
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The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Dewey Decimal Classfication (DDC)