Lobbying for Social Change, Third Edition

Routledge (Verlag)
  • 1. Auflage
  • |
  • erschienen am 5. September 2013
  • |
  • 316 Seiten
E-Book | ePUB mit Adobe DRM | Systemvoraussetzungen
978-1-136-44515-6 (ISBN)
This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyistsYou and I may never achieve major public office, but we do not need to in order to affect public policy.Author Willard C. RichanTo effect social change, any lobbyist's case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in non-technical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters, one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.Part I of Lobbying for Social Change, Third Edition, entitled The Basics, will show you how to: assess your political resources set an agenda for action understand whom to lobbyand how to gauge their power, motivation, and ability to effect or impede social change gather and use evidence to support your positionPart II, Practical Applications, gives you nuts-and-bolts information about how lobbying is done. You'll learn: how to work directly with policymakers-face-to-face, by mail, by telephone, etc. effective rules for to testifying in a public hearing how to make use of the mass media-writing news releases, participating in panel discussions, what to do when being interviewed (and how to increase your chances of being a repeat guest on talk and news shows), and how to effectively work with print and electronic media, including the Internet ways to take on the system through direct actionPart III, Case History of a Grassroots Lobbying Campaign, takes you inside an actual campaign (in this case, to amend the impendingat the timewelfare reform bill). You'll see how a group of five Philadelphia area social workers and one feminist activist started the Delaware County Coalition to Save Our Safety Neta coalition that would make a substantial impact on the specifics of welfare in the state of Pennsylvania.This new edition of the classic manual for lobbyists is packed with vital information for lobbying in the new millennium. We urge you to consider making it a part of your personal or teaching collection today!
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • Neue Ausgabe
978-1-136-44515-6 (9781136445156)
1136445153 (1136445153)
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Preface to the Third Edition



The Context

The Policy Cycle

Taking One Step at a Time


Chapter 1. Assessing Your Strengths and Limitations

Appreciating Your Strengths

Being Realistic About Limitations

Points to Remember

Chapter 2. Setting the Agenda

Rule 1: Know Your Agenda

Rule 2: Decide Between Incremental and Fundamental Change Goals

Rule 3: Be Clear About Your Priorities

Rule 4: Develop Fallback Positions

An Exercise in Agenda Setting

Points to Remember

Chapter 3. Understanding Policymakers

Picking the Right Target

What Makes Policymakers Tick?

Critical Factor: How the Policymaker Defines the Problem

An Exercise in Targeting

Points to Remember

Chapter 4. Preparing the Case

Modifying the Audience's Definition of the Situation

Strategies of Argument with Four Kinds of Audiences

The Policy Brief

Writing a Brief About Abortion

Now You Try Planning a Brief

Points to Remember

Chapter 5. Gathering Evidence

Kinds of Evidence

The Quality of Evidence: Whom and What Can You Trust?

Conducting the Search


Chapter 6. Lobbying One-on-One

Lobbying an Elected Representative

Face-to-Face Meetings

Group Visits

Writing Letters

Lobbying by Telephone

Other Types of Lobbying

Lobbying Appointed Officials

Points to Remember

Chapter 7. Testifying in a Hearing

Your Agenda and Theirs


Preparing Testimony

Getting Ready to Testify

Giving Testimony

Fielding Questions in a Public Hearing

Points to Remember

Chapter 8. Using the Mass Media

Traditional Media

Seeing the World Through the Printed Page

Radio: The Ever-Present Voice

Taming the One-Eyed Monster

Electronic Media

Points to Remember

Chapter 9. Taking On the System Through Direct Action

The Importance of Advance Preparation

Good Cop, Bad Cop

Direct Action in the Information Age

The Ultimate Loss of Control

Points to Remember


Chapter 10. "Duck Sauce": Reforming Welfare Reform

Building an Organization

Setting the Agenda

Broadening the Base

The Action Phase

The Beginning of the End for DCCSOS

Chapter 11. Lessons Learned



Reference Notes Included

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