Amazon.com, Inc. was founded in 1994 under the name Cadabra, Inc. Since that time, they have risen up and raked in over $200 billion in annual revenue, and they have completely taken over the field of online shopping.
Originally eCommerce meant selling electronically over your website on the World Wide Web. People would find you via your URL (an Internet address typed into a browser); or via a search engine, when they only know what they are looking for (the generic name for the product or service), but not who (your specific brand name).
Today, when someone knows what they are looking for, they will (most often) start out searching in two places:
#1 Amazon.com. So many have their app installed on their phone and will go directly there.
#2 Google.com. When using this search engine to find products, Amazon is usually among the first results shown.
If you sell products that are also sold on Amazon.com, you are left with only a few options:
#1 Partner WITH Amazon. Sell your products via Amazon and give them a huge cut of the revenue.
#2 Compete WITH Amazon. Build up your company to $200 Billion plus in revenue and build up a reputation that will garner the attention of Google.
Partnering with Amazon may work with certain products. Some larger companies MAY be able to compete directly with Amazon, due to their position in the marketplace.
Let's face the facts: neither of these options are optimal long-term. So, what other options are there?
The best way to beat Amazon, is neither to join nor to compete directly with them. The best way to defeat Amazon is to do the things they can not or will not do.
Amazon.com currently runs the eCommerce game due their fast service and cheap prices. So, where can YOU win?
Whether Amazon.com is competition for your business or not, the 9 Ways to Amazon-Proof Your Business that are uncovered here will make you impervious to ANY competitive force for the entire lifetime of your business.
Chapter 1 1st Way: Determine Focus
Chapter 2 2nd Way: Be Consistent
Chapter 3 3rd Way: Be Different
Chapter 4 4th Way: Be Somebody
Chapter 5 5th Way: Offer Belonging
Chapter 6 6th Way: Offer Ongoing
Chapter 7 7th Way: Offer Bigger
Chapter 8 8th Way: Make Offers More Often
Chapter 9 9th Way: Be Everywhere
Chapter 10 Wrap Up