Managerial Economics

 
 
Routledge (Verlag)
  • 5. Auflage
  • |
  • erschienen am 24. Juli 2015
  • |
  • 410 Seiten
 
E-Book | ePUB mit Adobe-DRM | Systemvoraussetzungen
978-1-317-60976-6 (ISBN)
 
The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics.

An accompanying website, featuring a wealth of supplementary material, is available at https://sites.google.com/site/pngecon/
5th New edition
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
  • Neue Ausgabe
  • 76 farbige Abbildungen, 37 farbige Tabellen, 76 farbige Zeichnungen
  • |
  • 76 Line drawings, color; 37 Tables, color; 76 Illustrations, color
978-1-317-60976-6 (9781317609766)

weitere Ausgaben werden ermittelt
Ivan Png is a Distinguished Professor in the School of Business and Department of Economics at the National University of Singapore. Previously, Dr Png was a faculty member at the Anderson School, University of California, Los Angeles (1985-1996) and the Hong Kong University of Science and Technology (1993-1996), and Visiting Professor at the Tuck School of Business, Dartmouth College (2011-12). His book, Managerial Economics, has been published in multiple editions and adapted into Chinese (traditional and simplified characters), Korean, and Polish. He received the NUS-UCLA Executive MBA Teaching Excellence Award in 2008 and 2011. Dr Png was a nominated MP (10th Parliament of Singapore), 2005-2006, a member of the Trustworthy Computing Academic Advisory Board, Microsoft Corporation, 2006-10, and an independent director of Healthway Medical Corporation, 2008-2011.
1. Introduction to Managerial Economics 2. Demand 3. Elasticity 4. Supply 5. Market Equilibrium 6. Economic Efficiency 7. Costs 8. Monopoly 9. Pricing 10. Strategic Thinking 11. Oligopoly 12. Externalities 13. Asymmetric Information 14. Incentives and Organization 15. Regulation
"I often use this book in my MBA-level Managerial Economics classes. It provides clear and rigorous explanations of major microeconomic theories and supports them with a large number of relevant examples from around the world. I find this book well-written, concise, and interesting." - Annamaria Conti, Assistant Professor, Scheller College of Business, Georgia Institute of Technology, U.S.A.

"Ivan Png's Managerial Economics is a concise and effective textbook that makes use of endless real-life examples not only to illustrate a point, but rather to motivate it, explain it, and convince students of its relevance. The wide range of situations, industries, and historical events covered make this book quite an enriching read. In my opinion, Managerial Economics is an excellent tool when used to teach MBAs and students without much economics background. Economics majors will benefit from reading it as they will gain valuable practical knowledge of the use of their tools." - Eugenio J. Miravete, Rex G. Baker Jr. Professor of Political Economy, University of Texas at Austin, U.S.A.

"Ivan Png's Managerial Economics has made my life easy as a lecturer! It is a fantastic integration of theory, real life examples and case studies, which makes both teaching and learning a joy. The chapters are well organized and highly relevant - keeping in mind business and management students' needs. I have thoroughly enjoyed using this book as the main text for my post graduate management economics class." - Abhijit Sengupta, Lecturer, Essex Business School, University of Essex, U.K.

"I have been using this text for teaching EMBA Global Asia program (a joint program of Columbia Business School, HKU Business School, and London Business School) in the last six years. Students like the text very much as it offers possibly the simplest and most concise explanation of economic concepts and principles that are applicable for business decision making." -Tao Zhigang, Professor of Economics and Strategy, Faculty of Business and Economics, University of Hong Kong

Dateiformat: ePUB
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat ePUB ist sehr gut für Romane und Sachbücher geeignet - also für "fließenden" Text ohne komplexes Layout. Bei E-Readern oder Smartphones passt sich der Zeilen- und Seitenumbruch automatisch den kleinen Displays an. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Bitte beachten Sie bei der Verwendung der Lese-Software Adobe Digital Editions: wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

66,99 €
inkl. 7% MwSt.
Download / Einzel-Lizenz
ePUB mit Adobe-DRM
siehe Systemvoraussetzungen
E-Book bestellen