Global Sport Business

Managing Resources and Opportunities
 
 
Routledge (Verlag)
  • erschienen am 4. März 2019
  • |
  • 326 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-0-429-65772-6 (ISBN)
 

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.

Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.

This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

  • Englisch
  • Milton
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
29 schwarz-weiße Abbildungen, 2 schwarz-weiße Fotos, 27 schwarz-weiße Zeichnungen, 50 schwarz-weiße Tabellen
  • 5002,98 MB
978-0-429-65772-6 (9780429657726)
weitere Ausgaben werden ermittelt

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

  • Cover
  • Half Title
  • Series Page
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of contributors
  • PART I: Global perspectives
  • Chapter 1: Managing resources and opportunities in globalized sport business
  • Introduction
  • References
  • PART II: Managing resources
  • Chapter 2: Role of state funding in participation of Croatian athletes at major sports events
  • Introduction
  • Review of literature
  • Method and results
  • Discussion
  • References
  • Appendix A: data used for correlation analysis
  • Chapter 3: Developing a demand model to estimate attendance at an individual NBA game from related-game attributes
  • Introduction
  • Review of literature
  • Method
  • Results
  • Discussion
  • References
  • Chapter 4: Sport and physical activity human resources in Spain: a managerial perspective
  • Introduction
  • Method
  • Results and discussion
  • Conclusion
  • Note
  • References
  • Chapter 5: Relationships between standard sports facilities and elite sport development in taekwondo
  • Introduction
  • Review of literature
  • Method
  • Results
  • Discussion
  • References
  • Chapter 6: Public relations network, absorptive capacity, and achievement level of traditional soccer schools
  • Introduction
  • Theoretical framework
  • Method
  • Results
  • Discussion
  • References
  • Chapter 7: Soccer feasibility study: assessment, value, and demand - a traditional approach
  • Introduction
  • Major components in the feasibility study
  • Conclusion and recommendations
  • References
  • Chapter 8: A resource-based view of Bayi Fubang Rockets
  • Introduction
  • Review of literature
  • Method
  • Results and discussion
  • Conclusions
  • References
  • PART III: Managing opportunities
  • Chapter 9: Managing the business of soccer: a conceptual framework
  • Introduction
  • Review of literature
  • Method
  • Results
  • Discussion
  • References
  • Chapter 10: A symbiosis analysis of stakeholder relationships in the Chinese professional football league
  • Introduction
  • Review of literature
  • Analyses and discussion
  • Conclusion
  • References
  • Chapter 11: Customer loyalty in fitness centers: differences among Baby Boomers and Generations X, Y, and Z
  • Introduction
  • Review of literature
  • Development of hypotheses
  • Method
  • Results
  • Discussion
  • References
  • Chapter 12: Analyzing the marketing situation of the Chinese Table Tennis Super League
  • Introduction
  • Review of literature
  • Discussion
  • References
  • Chapter 13: Examining the limits and opportunities of innovations in sport management practice
  • Introduction
  • Method
  • Results and discussion
  • References
  • Chapter 14: Conceptual distinctions in general and local sponsorship objectives: a qualitative inquiry
  • Introduction
  • Review of literature
  • Method
  • Results
  • Discussion
  • References
  • Chapter 15: ISO 20121 and Theory U: a new way to manage sporting events
  • Introduction
  • Method
  • Results
  • Discussion
  • References
  • Index

Dateiformat: PDF
Kopierschutz: Adobe-DRM (Digital Rights Management)

Systemvoraussetzungen:

Computer (Windows; MacOS X; Linux): Installieren Sie bereits vor dem Download die kostenlose Software Adobe Digital Editions (siehe E-Book Hilfe).

Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions (siehe E-Book Hilfe).

E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nicht Kindle)

Das Dateiformat PDF zeigt auf jeder Hardware eine Buchseite stets identisch an. Daher ist eine PDF auch für ein komplexes Layout geeignet, wie es bei Lehr- und Fachbüchern verwendet wird (Bilder, Tabellen, Spalten, Fußnoten). Bei kleinen Displays von E-Readern oder Smartphones sind PDF leider eher nervig, weil zu viel Scrollen notwendig ist. Mit Adobe-DRM wird hier ein "harter" Kopierschutz verwendet. Wenn die notwendigen Voraussetzungen nicht vorliegen, können Sie das E-Book leider nicht öffnen. Daher müssen Sie bereits vor dem Download Ihre Lese-Hardware vorbereiten.

Bitte beachten Sie bei der Verwendung der Lese-Software Adobe Digital Editions: wir empfehlen Ihnen unbedingt nach Installation der Lese-Software diese mit Ihrer persönlichen Adobe-ID zu autorisieren!

Weitere Informationen finden Sie in unserer E-Book Hilfe.


Download (sofort verfügbar)

42,49 €
inkl. 19% MwSt.
Download / Einzel-Lizenz
E-Book bestellen