Acknowledgments
Introduction
Chapter 1: Questions, Questions: Understanding the Why of Instagram
Chapter 2: First Things First: Creating a Solid Foundation
Chapter 3: Putting on Your Fancy Pants Outfit: Developing Your Instagram Brand
Chapter 4: Starring You: Leveraging Instagram for Premium Positioning
Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following
Chapter 6: All About the ROI: Turning Posts into Profits
Chapter 7: Building Trust with Your Instagram Tribe
Chapter 8: Cha-Ching! Driving Sale After Sale from Your Instagram Page
Chapter 9: Your Instagram Product Launch Formula
Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame
Chapter 11: The Final Word: Magical Results!
About the Author
Index