From Business Strategy to Information Technology Roadmap

A Practical Guide for Executives and Board Members
 
 
Productivity Press
  • erschienen am 3. September 2018
  • |
  • 298 Seiten
 
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-315-36269-4 (ISBN)
 

Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies and creating value-driven technology roadmaps in your organization. Unlike many other books on the subject, you will not find theories or grandiose ideas here. This book uses numerous examples, illustrations, and case studies to show you how to solve the real-world problems that business executives and technology leaders face on a day-to-day basis. Filled with actionable advice you can use immediately, the authors introduce Agile and the Lean mindset in a manner that the people in your business and technology departments can easily understand. Ideal for executives in both the commercial and nonprofit sectors, it includes two case studies: one about a commercial family business that thrived to become a multi-million-dollar company and the other about a nonprofit association based in New York City that fights against child illiteracy.

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978-1-315-36269-4 (9781315362694)
Tiffany Pham graduated with a BA in Economics and International Studies, with Distinction, from Yale University and an MBA from Harvard Business School. Prior to Harvard Business School, Tiffany Pham was in M&A Investment Banking on Wall Street and has since worked on strategic initiatives at multibillion dollar media conglomerates. In addition to this, she also serves on the Board of Trustees for Provincetown Film Society, the Board of Directors for No Limits Media, the Board of Advisors for Space on Ryder Farm, and the Business Committee for the New York City Ballet. Tiffany Pham can be contacted at: TiffanyPham@aya.yale.edu.

David Pham, a prolific software creator, is the co-author of the book Business-Driven IT-Wide Agile (Scrum) and Kanban (Lean) Implementation, also by Productivity Press. In addition to this, David Pham is also a Sun-certified Java and Microsoft-certified developer. A technology entrepreneur, he has held top positions with a number of start-ups, first as Chief Technology Officer (CTO) with KTD Media Corporation based in New York and then as President of a Web-based company based in Rhode Island. While not working, David Pham enjoys spending time with his family as well as sharing his ideas with others. To this effect, he was the invited keynote speaker at the DevChatt Conference for software developers in Nashville, Tennessee, in 2011.

Andrew Pham, an IEEE senior member, PMP, and PMI-ACP, is the co-author with David Pham of Business-Driven IT-Wide Agile (Scrum) and Lean (Kanban) Implementation. A seasoned IT professional and executive coach, Andrew Pham has trained hundreds of business and software professionals throughout the world in Agile (Scrum) and Lean (Kanban). Prior to taking on coaching as one of his main activities, Andrew Pham had held several senior positions in IT management, enterprise architecture, system integration, software development, and project management within many organizations of different types and sizes.
Tiffany Pham graduated with a BA in Economics and International Studies, with Distinction, from Yale University and an MBA from Harvard Business School. Prior to Harvard Business School, Tiffany Pham was in M&A Investment Banking on Wall Street and has since worked on strategic initiatives at multibillion dollar media conglomerates. In addition to this, she also serves on the Board of Trustees for Provincetown Film Society, the Board of Directors for No Limits Media, the Board of Advisors for Space on Ryder Farm, and the Business Committee for the New York City Ballet. Tiffany Pham can be contacted at: TiffanyPham@aya.yale.edu.

David Pham, a prolific software creator, is the co-author of the book Business-Driven IT-Wide Agile (Scrum) and Kanban (Lean) Implementation, also by Productivity Press. In addition to this, David Pham is also a Sun-certified Java and Microsoft-certified developer. A technology entrepreneur, he has held top positions with a number of start-ups, first as Chief Technology Officer (CTO) with KTD Media Corporation based in New York and then as President of a Web-based company based in Rhode Island. While not working, David Pham enjoys spending time with his family as well as sharing his ideas with others. To this effect, he was the invited keynote speaker at the DevChatt Conference for software developers in Nashville, Tennessee, in 2011.

Andrew Pham, an IEEE senior member, PMP, and PMI-ACP, is the co-author with David Pham of Business-Driven IT-Wide Agile (Scrum) and Lean (Kanban) Implementation. A seasoned IT professional and executive coach, Andrew Pham has trained hundreds of business and software professionals throughout the world in Agile (Scrum) and Lean (Kanban). Prior to taking on coaching as one of his main activities, Andrew Pham had held several senior positions in IT management, enterprise architecture, system integration, software development, and project management within many organizations of different types and sizes.

A CONCISE INTRODUCTION TO BUSINESS STRATEGY: CONCEPTS AND FORMULATION

<strong>From Mission, Vision, and Values to Business Model
</strong>Chapter Objective
Mission, Vision, and Values
Mission
Vision
Values
Business Model
Takeaways
References
<b>
Business Strategy and Its Formulation
</b>Chapter Objective
What Is Business Strategy?
Key Criteria for a Good Business Strategy
Internal Consistency
External Consistency
Dynamic Consistency
Some Other Important Considerations
Trade-Offs
Strategic Fit
From Core Competency to Value Creation
Core Competency and Value Chain
Core Competency
Value Chain
Relative Cost Analysis
Value Creation
Some Special Perspective for Commercial Companies
Some Special Perspective for Nonrofit Organizations
Michael Porter's Five Forces Framework
Michael Porter's Five Forces
Bargaining Power of Suppliers
Bargaining Power of Customers
Threat of New Entrants
Threat of Substitutes
Rivalry among Existing Competitors
Walmart and Porter's Five Forces
The MoMA and Porter's Five Forces
Leading Uses of the Five Forces Framework
A Sixth Force
Product-Market Growth Directions Matrix
The Strategy Blade
From Business Strategy to Financial Goals
Takeaways
References
<b>
AN INTRODUCTION TO LEAN, LEAN AND AGILE ORGANIZATION, AND LEAN AND AGILE IT

What Do We Mean by Lean, Lean and Agile Organization, and Lean and Agile IT?
</b>Chapter Objective
What Is Lean?
So What Do We Mean by a Lean and Agile Organization and a Lean and Agile IT and IT Roadmap?
Takeaways
References

<b>FROM BUSINESS STRATEGY TO IT ROADMAP: AN INTRODUCTION TO ENTERPRISE ARCHITECTURE (EA)</b>


<b><strong>
</strong></b>

<b><strong>An Introduction to Business Strategy and IT Alignment
</strong>Chapter Objective
Why Business and IT Misalignment Is Unacceptable
How Can We Identify if There Is Such Misalignment?
Why Has IT Never Been Clearly Aligned with the Organization's Business Strategy?
How Can We More Clearly Align IT with an Organization's Business Strategy?
Introduction to Enterprise Architecture
A Look at the Different Layers of an Enterprise Architecture
Takeaways
<b>
More on Enterprise Architecture (EA)
</b>Chapter Objective
EA Framework
Enterprise Business Architecture
Business Objectives, Goals, and Metrics
Business Processes
Team Structure
Enterprise IT Application Architecture
Enterprise IT Data Architecture
Enterprise IT Infrastructure Architecture
Enterprise Security Architecture Layer
Takeaways
Reference
<b>
FROM BUSINESS STRATEGY TO AN AGILE AND LEAN IT ROADMAP: THE FORMULATION PROCESS

A High-Level Overview of the IT Roadmap Formulation Process
</b>Chapter Objective
Step 1: Identify Current Business and IT Situation
Step 2: Identify Future Business Strategy and IT Needs
Step 3: Identify Business and IT Gaps
Step 4: Identify the IT Roadmap
Takeaways

<strong>More on the IT Roadmap Formulation Process</strong><b>
</b>Chapter Objective
Step 1: Identify the Current Business and IT Situation
Current Enterprise Business Architecture
Business Goals and Metrics
Business Processes
Team Structure
Current Enterprise IT Application Architecture
Current Enterprise IT Data Architecture
Enterprise IT Transactional Data Architecture
Current Enterprise IT Infrastructure Architecture
Step 2: Identify the Future Business Strategy and IT Situation
Future Business Strategy and Its New Enterprise Business Architecture
Future Goals and Direction
Enterprise Business Processes
Team Structure
Future Enterprise IT Application Architecture
Future Enterprise IT Data Architecture
Future Enterprise IT Infrastructure Architecture
Step 3: Identify Business and IT Gaps
Gaps in Enterprise Business Processes
Gaps in Enterprise IT Application Architecture
Gaps in Enterprise IT Data Architecture
Transactional Applications
Enterprise Business Intelligence/Analytics
Gaps in Enterprise IT Infrastructure Architecture
Step 4: Identify the IT Roadmap
The Organization or Business Unit's Business Direction and Financial Goals
The Organization or Business Unit's Overall Enterprise Architecture
Technical Migration Plan
IT Budget
Takeaways
<b>
From a Business Unit's IT Roadmap to an Enterprise IT Roadmap
</b>Chapter Objective
The "What"
The "How"
Takeaways
<b>
IT and Mergers and Acquisitions (M&A) Activities
</b>Chapter Objective
Mergers and Acquisitions Evaluation Process
IT Due Diligence Questionnaire
Takeaways
<b>
Change Management
</b>Chapter Objective
Key Recommendations
Takeaways
Reference
<b>
</b>FROM IT ROADMAP FORMULATION TO EXECUTION<b>

Strategy Is Execution
</b>Chapter Objective
Getting Organized for Execution
Business and IT Governance Board
Business Unit IT Steering Committee
What to Review?
Business Goals Review
IT Roadmap Execution Progress Review
IT Budget Review
Revision to the IT Roadmap
Takeaways
<b>
Parting Thoughts
</b>
CAS E STUDIES<b>

</b><strong>Case Study 1: Commercial Case Study: All About HatWare</strong><b>
</b>Current Enterprise Business Architecture
Business Goals
Business Processes
Team Structure
Current Enterprise IT Application Architecture
Current Enterprise IT Data Architecture
Current Enterprise IT Infrastructure Architecture
Future Business Strategy and Its New Enterprise Business Architecture
Competitive Analysis
All About HatWare's New Business Strategy
Future Goals and Direction
Future Enterprise Business Processes
Future Team Structure
Future Enterprise IT Application Architecture
Future Enterprise IT Data Architecture
Future Enterprise IT Transactional Data Architecture
Future Enterprise IT BI/Analytics Data Architecture
Future Enterprise IT Infrastructure Architecture
Gaps in Enterprise Business Processes
Gaps in Enterprise IT Application Architecture
Gaps in Enterprise IT Data Architecture
Gaps in Enterprise IT Infrastructure Architecture
IT Roadmap Components
Business Strategy, Direction, and High-Level Goals
Enterprise Architecture
Business and Technology Initiatives Prioritization
Timeline
IT Budget
All About HatWare's IT Roadmap Execution
<b>
</b><strong>Case Study 2: Nonprofit Case Study: US Against Illiteracy</strong><b>
</b>Current Enterprise Business Architecture
Business Goals
Business Processes
Team Structure
Current Enterprise IT Application Architecture
Current Enterprise IT Data Architecture
Enterprise IT Transactional Data Architecture
Enterprise IT BI Data Architecture
Current Enterprise IT Infrastructure Architecture
Future Business Strategy and Its New Enterprise Business Architecture
Future Goals and Direction
Future Team Structure
Future Enterprise Business Processes
Future Enterprise IT Application Architecture
Future Enterprise IT Data Architecture
Future Enterprise IT Transactional Data Architecture
Future Enterprise IT BI Data Architecture
Future Enterprise IT Infrastructure Architecture
Gaps in Enterprise Business Processes
Gaps in Enterprise IT Application Architecture
Enterprise IT Transactional Applications
Enterprise IT BI Applications
Gaps in Enterprise IT Data Architecture
Gaps in Enterprise IT Infrastructure Architecture
IT Roadmap Components
Business Strategy, Direction, and Goals
Enterprise Architecture
Business and Technology Initiatives Prioritization
Timeline
IT Budget
US Against Illiteracy's IT Roadmap Execution

<strong>Appendices:
</strong>
The 10 Questions an IT Leader Should Ask His or Her CEO or Board Members
The 10 Questions the CEO or Board Member Should Ask His or Her IT Leader
Leveraging Social Media for Business Strategy
Leveraging Mobile Technology for Business Strategy
Leveraging Cloud Computing for Business Strategy
The Business Case for a New Business Technology Project
Buy or Build (Commercial Off-the-Shelf Package Implementation or In-House Software Development)?
Glossary
Index</b>

From all that I have observed throughout the years, whether as President and CEO of companies or as an industry observer, I know you can only ignore the suggestions of Pham's book ... at your own peril. And it's a heck of a lot less money than getting this same advice from an expensive team of traditional consultants; it's faster and easy to implement the ideas in this book; and it will help your company to work more collaboratively and become more innovative.
-Mitchell Fox, CEO, WGA Global Marketing, Former Group President, Conde Nast Publications


As Co-Chairman of the Board of No Limits Media ... and as a former Editor of the Harvard Business Review, I had the great pleasure of reading Tiffany Pham's book From Business Strategy to Information Technology Roadmap. The book makes a powerful case for the importance of any organization, profit-driven or nonprofit, to deeply connect its strategic thinking with its IT architecture and structure. Pham and her co-authors eloquently lay out their argument in a clear, step-by- step approach that guides the reader through the basics.
-Larry Rothstein, PhD, Co-Chairman of the Board, No Limits Media, Former Editor, Harvard Business Review

I have very much enjoyed reading this new book and found it very realistic with a very logical and practical approach for how to create the necessary alignment between the business and IT organization. In our competitive world where IT can either be a strategic business enabler for competitive agility and advantage or a hindrance to the same, this book provides an easy to understand, yet profound, approach senior management can readily use. I recommend it to all senior management staff, both business and IT, and believe it should be considered as required reading in MBA programs.
-Michael Weiner, Strategy Consultant, Revenue Storm; Former Vice President, EDS

What's remarkable about Pham's book is that it offers a detailed and systematic approach that feels completely intuitive. As such, one can learn from the very practical advice here, while preserving those all-important, if nebulous, instincts. From Business Strategy to Information Technology Roadmap feels especially useful because it understands deeply something paramount to artistry: collaboration. ... In this book, Pham gets to the heart of both business strategy and IT, such that those with a strategy background can better understand the IT perspective and vice versa. She also provides an efficient, yet comprehensive, primer for the young entrepreneur trying to get a handle on what strategy looks like and how it interfaces with every part of the business. Reading this book at the genesis of my organization would have saved me a lot of time and headaches.
-Emily Simoness, Founder and Executive Director, SPACE on Ryder Farm

My volunteer work, coupled with my full-time job on Wall Street, has shown me how organizational goals are helped or hindered by the quality of IT. With From Business Strategy to Information Technology Roadmap, I learned that Pham demonstrates the same interest in these two perspectives-from inside both the commercial enterprise and the nonprofit organization. In this very timely book, Pham and her co-authors lay out a concise, logical, and clear pathway that both business executives and IT leaders can use to intelligently derive an IT roadmap from the organization's business strategy as well as integrate IT into the fabric of the organization, providing innovative, creative solutions to enhance business operations.
-Kiran Rijhsinghani, Chairwoman, New York City Ballet Business & Professional Committee; Vice President, Weiss Multi Strategy Advisers

Faced with much uncertainty and economic challenges, businesses today need to be flexible and able to adapt to changing strategies and federal regulations. IT system design is a reason I hear all too often regarding why we can't implement a new creative idea, whether it's due to cost or archaic systems. Looking into the future, this cannot be the excuse anymore; companies need to consider IT design as a top priority and interlace it with their business strategy. This book gives a simple, systematic approach to technology design and business strategy-a must read to understand how to compete in the ever-changing global landscape. It emphasizes the need for business and tech minds to come together to develop optimal solutions, challenging the historic IT stereotype of acting like a silo and resisting large change. From Business Strategy to Information Technology Roadmap presents a simplified approach to moving your enterprise toward success and developing a long-term sustainable strategy and IT foundation.
-Stephanie Bartz, Director of Strategic Planning, United Healthcare

What I like about Pham's book is that it is easy to read with real examples of business case and business strategy. Likewise, I also like the overall organization of the book, which is very logical and easy to follow. I personally recommend this book to any IT executives who would like-or need-to build an IT or technology roadmap that can more clearly support his or her company's or nonprofit association's business strategy.
-Adam Warner, IT Management, Education Service Center, Region 10
 

From all that I have observed throughout the years, whether as President and CEO of companies or as an industry observer, I know you can only ignore the suggestions of Pham's book ... at your own peril. And it's a heck of a lot less money than getting this same advice from an expensive team of traditional consultants; it's faster and easy to implement the ideas in this book; and it will help your company to work more collaboratively and become more innovative.
<strong>-</strong>Mitchell Fox,<strong> </strong>CEO, WGA Global Marketing, Former Group President, Conde Nast Publications


As Co-Chairman of the Board of No Limits Media ... and as a former Editor of the <em>Harvard Business Review</em>, I had the great pleasure of reading Tiffany Pham's book <strong>From Business Strategy to Information Technology Roadmap.</strong> The book makes a powerful case for the importance of any organization, profit-driven or nonprofit, to deeply connect its strategic thinking with its IT architecture and structure. Pham and her co-authors eloquently lay out their argument in a clear, step-by- step approach that guides the reader through the basics.
<strong>-</strong>Larry Rothstein, PhD<strong>,</strong> Co-Chairman of the Board, No Limits Media, Former Editor, <em>Harvard Business Review

</em>I have very much enjoyed reading this new book and found it very realistic with a very logical and practical approach for how to create the necessary alignment between the business and IT organization. In our competitive world where IT can either be a strategic business enabler for competitive agility and advantage or a hindrance to the same, this book provides an easy to understand, yet profound, approach senior management can readily use. I recommend it to all senior management staff, both business and IT, and believe it should be considered as required reading in MBA programs.
<strong>-</strong>Michael Weiner, Strategy Consultant, Revenue Storm; Former Vice President, EDS

What's remarkable about Pham's book is that it offers a detailed and systematic approach that feels completely intuitive. As such, one can learn from the very practical advice here, while preserving those all-important, if nebulous, instincts. <strong>From Business Strategy to Information Technology Roadmap</strong><i> </i>feels especially useful because it understands deeply something paramount to artistry: collaboration. ... In this book, Pham gets to the heart of both business strategy and IT, such that those with a strategy background can better understand the IT perspective and vice versa. She also provides an efficient, yet comprehensive, primer for the young entrepreneur trying to get a handle on what strategy looks like and how it interfaces with every part of the business. Reading this book at the genesis of my organization would have saved me a lot of time and headaches.
<strong>-</strong>Emily Simoness<strong>,</strong> Founder and Executive Director, SPACE on Ryder Farm

My volunteer work, coupled with my full-time job on Wall Street, has shown me how organizational goals are helped or hindered by the quality of IT. With <strong>From Business Strategy to Information Technology Roadmap</strong>, I learned that Pham demonstrates the same interest in these two perspectives-from inside both the commercial enterprise and the nonprofit organization. In this very timely book, Pham and her co-authors lay out a concise, logical, and clear pathway that both business executives and IT leaders can use to intelligently derive an IT roadmap from the organization's business strategy as well as integrate IT into the fabric of the organization, providing innovative, creative solutions to enhance business operations.
<strong>-</strong>Kiran Rijhsinghani, Chairwoman, New York City Ballet Business & Professional Committee; Vice President, Weiss Multi Strategy Advisers

Faced with much uncertainty and economic challenges, businesses today need to be flexible and able to adapt to changing strategies and federal regulations. IT system design is a reason I hear all too often regarding why we can't implement a new creative idea, whether it's due to cost or archaic systems. Looking into the future, this cannot be the excuse anymore; companies need to consider IT design as a top priority and interlace it with their business strategy. This book gives a simple, systematic approach to technology design and business strategy-a must read to understand how to compete in the ever-changing global landscape. It emphasizes the need for business and tech minds to come together to develop optimal solutions, challenging the historic IT stereotype of acting like a silo and resisting large change<strong>. From Business Strategy to Information Technology Roadmap<i> </i></strong>presents a simplified approach to moving your enterprise toward success and developing a long-term sustainable strategy and IT foundation.
<strong>-</strong>Stephanie Bartz,<strong> </strong>Director of Strategic Planning, United Healthcare

What I like about Pham's book is that it is easy to read with real examples of business case and business strategy. Likewise, I also like the overall organization of the book, which is very logical and easy to follow. I personally recommend this book to any IT executives who would like-or need-to build an IT or technology roadmap that can more clearly support his or her company's or nonprofit association's business strategy.
-Adam Warner<b>, </b>IT Management, Education Service Center, Region 10

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