International Business Strategy

Theory and Practice
Routledge (Verlag)
  • 1. Auflage
  • |
  • erschienen am 20. Februar 2015
  • |
  • 679 Seiten
E-Book | PDF mit Adobe DRM | Systemvoraussetzungen
978-1-317-90665-0 (ISBN)
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.
  • Englisch
  • London
  • |
  • Großbritannien
Taylor & Francis Ltd
  • Für höhere Schule und Studium
20 Line drawings, black and white; 1 Halftones, black and white; 5 Tables, black and white; 21 Illustrations, black and white
978-1-317-90665-0 (9781317906650)
1317906659 (1317906659)
weitere Ausgaben werden ermittelt
Peter Buckley is Professor of International Business at the University of Leeds, UK

Pervez Ghauri is Professor of International Business at Kings College London, UK
  • Cover
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of figures
  • List of tables
  • List of contributors
  • PART I Basic concepts of international business
  • 1 Introduction
  • 2 The foreign investment decision process
  • 3 International investment and international trade in the product cycle
  • 4 The Uppsala internationalization process model revisited: from liability of foreignness to liability of outsidership
  • 5 The eclectic paradigm as an envelope for economic and business theories of MNE activity
  • 6 The internalisation theory of the multinational enterprise: a review of the progress of a research agenda after 30 years
  • Case study I: Internationalization of brewery companies: the case of Carlsberg
  • PART II Global strategy
  • 7 Introduction
  • 8 Globalisation, economic geography and the strategy of multinational enterprises
  • 9 Semiglobalization and international business strategy
  • 10 Do regions matter? An integrated institutional and semiglobalization perspective on the internationalization of MNEs
  • 11 Do managers behave the way theory suggests? A choice-theoretic examination of foreign direct investment location decision-making
  • 12 Towards more realistic conceptualisations of foreign operation modes
  • Case study II: Danone: a French multinational expanding into the global market
  • PART III Organizing the multinational enterprise
  • 13 Introduction
  • 14 Organizing for worldwide effectiveness: the transnational solution
  • 15 Firm resources and sustained competitive advantage
  • 16 Knowledge, bargaining power, and the instability of international joint ventures
  • 17 Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: an event history analysis
  • Case study III: Renault-Nissan-Daimlar: a global strategic alliance
  • PART IV External relationships
  • 18 Introduction
  • 19 Overcoming the liability of foreignness
  • 20 Down with MNE-centric theories: market entry and expansion as the bundling of MNE and local assets
  • 21 Network view of MNCs' socio-political behavior
  • 22 Weight versus voice: how foreign subsidiaries gain attention from corporate headquarters
  • Case study IV: Axis communications: building the global market for network surveillance cameras
  • PART V Culture and international business
  • 23 Introduction
  • 24 Cultural distance revisited: towards a more rigorous conceptualization and measurement of cultural differences
  • 25 Transforming disadvantages into advantages: developing-country MNEs in the least developed countries
  • 26 Merging without alienating: interventions promoting cross-cultural organizational integration and their limitations
  • 27 Psychic distance and buyer-seller interaction
  • Case study V: UniCredit Group: a bank goes East
  • PART VI Emerging markets
  • 28 Introduction
  • 29 The determinants of Chinese outward foreign direct investment
  • 30 Market driving multinationals and their global sourcing network
  • 31 Strategies that fit emerging markets
  • 32 The hidden risks in emerging markets
  • Case study VI: Internationalization of Indian pharmaceutical multinationals
  • Index
'The textbook that we have been waiting for has finally arrived! Buckley and Ghauri have succeeded in providing a compendium of contributions that reflect the main foundations of international business and MNE's strategic, theoretical and empirical framework, as well as offering insights and directions for scholars to understand the current and future trends in international business.' - Philippe Gugler, Professor and Chairman of the European International Business Academy, University of Fribourg, Switzerland

'Edited by two eminent international business scholars, this comprehensive volume will be particularly valuable for theory-led courses in international business and strategy, examining both developed- and emerging-country MNEs. Built around `must-read' articles from leading international journals, each section includes an original case study with appropriate discussion questions. I recommend it wholeheartedly.' - Stephen Young, Emeritus Professor, University of Glasgow, UK

'This book is a collection of articles written by the world's renowned management scholars. This book will be my first choice recommendation to anyone seeking a deep understanding of the core issues on international business theory and practice.' - Shige Makino, Professor, The Chinese University of Hong Kong, Hong Kong

'This book is one of the few advanced books about strategies in the International business field. The authors were successfully able to make a comprehensive book that will challenge graduate students and executives to think more carefully about international strategies.' - Hans van Kranenburg, Radboud University, the Netherlands

'Professors Buckley and Ghauri are renowned in Europe, and globally, for their contributions to thinking and publishing in the field of international business. They have compiled here world-class material on cutting-edge issues in the field that every serious student of international business would want to pay serious attention to.' - Shameen Prashantham, University of Nottingham, Ningbo Campus, China

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