Abbildung von: Artificial Intelligence for Business Creativity - Routledge

Artificial Intelligence for Business Creativity

Routledge (Verlag)
Erschienen am 5. Juli 2023
156 Seiten
PDF ohne DRM
978-1-000-95389-3 (ISBN)
20,99 €inkl. 7% MwSt.
für PDF ohne DRM
E-Book Einzellizenz
Als Download verfügbar
Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.
"Artificial Intelligence for Business Creativity" provides inspiration and practical guidance for business leaders to explore the power of AI to achieve greater creative success and improve business outcomes. This book is a critical contribution at a time of great innovation in the field"

- Jerry Dischler, VP/GM, Ads, Google

"In this new age of generative AI, understanding how AI can enhance creativity in business is a critical emerging topic whether for marketing, new business ventures, or designing new business models. Pagani & Champion have produced a valuable resource that shows how to manage AI-augmented work for creative business tasks".

- Omar A. El Sawy, Kenneth King Stonier Chair in Business Administration, Professor of Information Systems, USC Marshall School of Business, Los Angeles, California

"This leaves no doubts about whether AI can help evolve your business. It illuminates how AI can serve as both a catalyst and muse to anyone seeking new approaches to business problem solving. An excellent roadmap for professionals charged with creating meaningful business transformation at a velocity never before imaginable."

- Alan Schulman, Managing Partner, UpperRight Former Chief Creative Officer, Deloitte Digital
Taylor & Francis Ltd
Für höhere Schule und Studium
15 Line drawings, black and white; 10 Halftones, black and white; 25 Illustrations, black and white
978-1-000-95389-3 (9781000953893)
Schweitzer Klassifikation
Thema Klassifikation
DNB DDC Sachgruppen
Dewey Decimal Classfication (DDC)
BIC 2 Klassifikation
BISAC Klassifikation
Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards.

Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.

Igor Jablokov


Margherita Pagani and Renaud Champion

PART ONE - Artificial Intelligence and Creativity

1. Creativity and Innovation in the Age of AI

Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman

2. Could Artificial Intelligence make us humans more creative?

Margherita Pagani, Renaud Champion

PART TWO - From Individual Creativity Towards Business Creativity

When Artificial Intelligence Systems help to inspire creative new venture ideas

Margherita Pagani, Nathan Sorin

How AI can foster Business Creativity
Margherita Pagani, Renaud Champion

Artificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba

Towards AI-enabled support for creative thinking about business models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller

Conclusions and Future Directions

Margherita Pagani and Renaud Champion

APPENDIX - Think Forward

Legal Issues of AI for Business Creativity

Olivier Lasmoles


Dateiformat: PDF
Kopierschutz: ohne DRM (Digital Rights Management)


  • Computer (Windows; MacOS X; Linux): Verwenden Sie zum Lesen die kostenlose Software Adobe Reader, Adobe Digital Editions oder einen anderen PDF-Viewer Ihrer Wahl (siehe E-Book Hilfe).
  • Tablet/Smartphone (Android; iOS): Installieren Sie bereits vor dem Download die kostenlose App Adobe Digital Editions oder die App PocketBook (siehe E-Book Hilfe).
  • E-Book-Reader: Bookeen, Kobo, Pocketbook, Sony, Tolino u.v.a.m. (nur bedingt: Kindle)

Das Dateiformat PDF zeigt auf jeder Hardware eine Buchseite stets identisch an. Daher ist eine PDF auch für ein komplexes Layout geeignet, wie es bei Lehr- und Fachbüchern verwendet wird (Bilder, Tabellen, Spalten, Fußnoten). Bei kleinen Displays von E-Readern oder Smartphones sind PDF leider eher nervig, weil zu viel Scrollen notwendig ist.
Ein Kopierschutz bzw. Digital Rights Management wird bei diesem E-Book nicht eingesetzt. 

Weitere Informationen finden Sie in unserer  E-Book Hilfe.